Video channel | The Food Futurist

After a month and a half, my YouTube channel is starting to look nice. As you may have noticed, I have added a page on this website, especially for the channel.

There are now 14 videos on it, and I have quite a few ideas for topics, so I have full confidence that it will keep on growing from here. All I need now is more viewers and more subscribers, as it will help my channel to get more exposure. I am sure that it will come over time.

I also have started a podcast series, under the title “Q&A with Christophe” that I use to answer questions that some of my contacts, connections and viewers have been asking. I believe this series is an interesting format for a kind of interaction with a more personable style. Feel free to ask me your questions and pass on the information to your contacts.

One of the videos is a compilation of bloopers. I have sometimes been learning the ups and downs of video shooting the hard way, although rather fun. I found out that it was not as easy as I thought it would be. Actually, it is rather different than public speaking.

Here it is if you wish to see me embarrassing myself.

Enjoy the videos and thank you in advance for spreading the word around.

Christophe Pelletier – The Food Futurist

It was something that I have had on my mind for some time but I will admit I have been guilty of procrastination. In the past, I had placed some videos on a YouTube channel but I had not pursued that avenue. These videos are actually still there and you can find them in different areas of this website. Since I have no recollection of how to access that old account and I have not been able to retrieve the necessary information, I have just decided to create a new one, called -you’ll never guess- “The Food Futurist”.

My purpose with this channel is to post short videos, of three to five minutes maximum, in which I will share my thoughts on whichever topic I will find useful. Of course, if anyone of you wishes me to address one particular subject, I will be happy to listen to your requests. My goal is primarily to provoke some thoughts from the viewers and have them reflect on some issues. It is meant to be entertaining, and hopefully informative as well. I am not interested in playing influencer.

You might wonder why am I doing this? I have several reasons:

I do keynote presentations on a regular basis. Therefore, a large part of my professional activities is about speaking. Sharing videos are just a logical step.
More and more, people prefer watching videos rather than reading. Perhaps, this is because watching is more convenient and requires less effort. Anyway, once again, videos are a logical step.
From my end, making short videos off the cuff requires less time for me than elaborating a written article. Also, since I am still in the process of writing the book on value marketing that I mentioned in a previous post, I can use a different form of communication with you.
Having my own channel will allow me to share my thoughts in a direct and (almost) uncut manner. It is more authentic and genuine. I have been regularly interviewed by media outlets since the beginning of this website (2009) and my works as “The Food Futurist”. I always found that exercise frustrating because the interviews last between half an hour and an hour but in the end, the journalists extract just a few sentences in their final articles. Then, most of what I said does not make it to their readers. The excerpts tend to miss context as they are isolated from the rest of what we discussed. Also, and perhaps the most frustrating is that usually the excerpts are not the most important and useful bits of what I told them. They are just the ones that resonate with the particular audience of that media outlet, and the interview ends up producing just a few catchy or trendy statements. At least with my own channel, I control the content, from producer to consumer.