The first one is centered on Regaining Trust

It is no secret that trust is eroding in many areas. It happens with politics, with traditional media and even with some social media outlets, and it happens with food producers, especially with the larger companies. One of the challenges that many food and agriculture organizations have been facing for decades is the loss of trust from consumers. The reasons why are many. Some are justified and some are not. Regardless of that, the loss of trust is a challenge that is becoming more and more difficult to overcome.

In my career, I have had to deal with this problem in many occasions. I always found ways of breaking the vicious circle of mistrust. With this program, I offer my experience to help you regain the trust of the public.

Often, the difficulty for organizations is to find the right way of addressing the issue and actually creating a true connection for a further conversation. PR does not work all that much anymore. The public needs something more effective, and trustworthy.

Regaining trust is an exercise in flexibility and agility, very much like martial arts, much more than an exercise in strength. The latter is usually a losing tactic. Timing is an essential element, too often neglected.

As a teaser, here are the pillars that we will use to build the tailor-made programs. You need to Relate

R: Respect

E: Empathy

L: Listening

A: Authenticity

T: Truth/Transparency

E: Exchange

Trust is essential for an organization in order to have a solid future. In this respect, it fits very well with the activities of The Food Futurist.