Niche Marketing for Food Producers

If you produce a commodity, the chances are high that customers consider you like one, too.

When the market place is crowded and only those who can produce at the lowest cost will survive, it is time to choose a different path. However, developing a niche is not an easy task. It requires long-term commitment, perseverance and superior skills.

This program is available for any business involved in the production of food that needs to differentiate itself from the herd. Among others, you will get practical insight in how:

  • To make the decision between commodity and niche
  • To avoid the misconceptions about niches, and the implications of going into such a business
  • To sell the specialty product as well as the concept