We Will Reap What We Sow

 

We Will Reap What We Sow explores how to rethink the future of food and agriculture

Although figuring out how to feed 9 billion people is important, a more important question to answer is how to muster the energies and the willingness to achieve that goal.

Future food security and agriculture will very much depend on our actions and our decisions. “We Will Reap What We Sow” is a thought-provoking book that reflects on how human nature and leadership can influence the food supply of the coming decades, for better or worse.

“We Will Reap What We Sow” explores how to rethink the future of food and agriculture. It is a must read for decision makers in the fields of food and farming. As international conferences on sustainability have shown their limitations, “We Will Reap What We Sow” presents how the world can find a new kind a leadership and achieve sustainable food security. The book tells how human nature hinders the world to feed its growing population sustainably and what actions to take to overcome the challenge.

“We Will Reap What We Sow” is Christophe Pelletier’s second book on the topic of feeding a growing world population. His first book, Future Harvests, focused mostly on facts and on technical aspects. The future is not just about science and technology, though.

“We Will Reap What We Sow” focuses on the human factor. Indeed, our attitude and the way we deal with problems will play an essential role in future decisions. The consequences of these decisions will shape our future world. Success or failure depends on us. The current level of technology, combined with the amazing developments that we can expect in the coming decades, is not the limiting factor. Our ability to act for the common good will determine our fate. This book will be an easy-to-read sequel of Future Harvests that focuses on human nature, behavior, responsibility and leadership. The book will review the interaction between human population, and their leaders, with all other aspects that contribute to food production and prosperity of societies.

The true purpose of “We Will Reap What We Sow” is to make the reader think. It addresses the major questions that need to be answered. It discusses the pros and cons of the different points of views. It indicates what the most likely consequences of different scenarios might be. Human nature being as it is, the book also focuses on how to develop positive incentives and reduce the possibility of negative stimuli. “We Will Reap What We Sow” presents a balanced discussion between economic, demographic, behavioral, scientific, philosophical, and moral aspects. It describes how these aspects contribute to build a prosperous future.

“The book cover shows that the future may evolve in one or another direction depending on our actions. What will come in the future will be the result of today’s decisions. Taking responsibility for or actions is key. It also illustrates that nothing is completely good or bad, but that we must avoid the temptation of looking for perfect solutions, because they simply do not exist”, says Christophe Pelletier.

To buy the book:

Price: from US$13.84 (+H&S)

Depending on your location, one purchase channel maybe more advantageous than the other. To compare, check the Prices & Discounts page.

Sometimes, Amazon.com offers discounts. I have no control on this, but as the discount comes from their margin and not from my royalties, I say “Enjoy the bargain!”, as it is your advantage.

Please, click here to see a preview of We Will Reap What We Sow!

You can view a short video introduction of the book on YouTube by clicking on the thumbnail below:

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