What food will be Donald Trump be serving?

November 25, 2016

trumpfarmerAfter a rather unconventional campaign and an unlikely outcome, the American people named its next president. The many controversial and vague statements of candidate Trump have left most of the world with perplexity. The presidential election gets the most attention. The fact that the Republican Party will now control both the House of Representatives and the Senate, next to the White House received much less publicity, yet it will actually shape American policies in the coming years. The Republicans have full latitude to pass any law they want, with little opposition.

Is the Trump presidency something to worry about? It is difficult to say at this stage. It is probably a matter of hoping for the best and be prepared for the worst. Since his election, Donald Trump has sent mixed signals. He seems to realize that things are more complex than he presented during the campaign and on a number of issues he put some water in his wine, but at the same time some of his nominations to key positions in his future cabinet and staff raise question marks. It is always tempting to try to predict the future from a subjective angle but considering the show he put on during his entire campaign, it would be easy to jump to wrong conclusions. I prefer to look at his character instead. To me, Donald Trump shows a number of characteristics than I believe will define his presidency more than the controversies of the campaign.

As his victory in the election shows, Donald Trump is a fighter who does not give up and who is willing to fight dirty. He will be a tough opponent to deal with. Toughness is an asset but his weakness may lie in his black and white view of the world. For him, you win or you lose. Win-win may be a foreign concept to him and instead he might achieve more lose-lose outcomes. He also appears to be a pragmatic. He does not seem to have problems changing his mind if he finds out that some things are better than he initially thought, as he admitted about Obamacare for instance. Pragmatic does not mean that he will change is agenda, though. Clearly, he is a proud American and he will always put the interests of the USA and of Americans and of American companies first. There is also a bit of an idealist in Donald Trump. His campaign slogan to “Make America Great Again” reflects that. I believe that he has nostalgia of the America in which he grew up and that used to be the dominant force and culture in the world. Donald Trump is a smart man. He also appears to be a bit short-fused. The question is will he try to achieve his ideal by turning back at the risk of isolating his country and stagnating or will he create a new momentum and try to achieve a new leadership through excellence? Different approaches deliver different results

Regardless of these character traits, he is a hard-nosed businessman. He has clearly indicated that he will create a tax-friendly business environment and he will simplify regulations, which is not quite the same as deregulating, though. He will lead pro-business policies. In food and agriculture, this will probably lead to two consequences. First, the so-called Big Ag will get a push in the back from his policies. Donald Trump made a number of comments that indicate he has a problem with what he calls environmental extremists. The second consequence will be to see how he manages a pro-business stance with his expressed statements of also caring for the American consumers. Food fights have been vivid in the US for a while, in particular because of a distrust of Big Ag by many consumers. At this stage, it is difficult to say how Donald Trump will manage both the interests of corporations with the desires of consumers. I expect food fights to go on with the same determination as they do today. I also expect that the role and the mandate of the Environmental Protection Agency will be revised and weakened.

Altogether, for food and agriculture, I expect rather traditional conservative republican policies both in the US and abroad. America will try to get what it wants and will make it difficult for others to compete against them, as usual.  The world is a big place and new developments happen everywhere. Depending on America’s stance, the rest of the world will adapt its strategies accordingly. Some projects will be killed, such as the Trans Pacific Partnership. Other agreements and partnerships will be sealed both with and without the US. As I like to say when I have the opportunity: the future will be as bright as our leaders and we have the leaders we deserve.

Copyright 2016 – Christophe Pelletier – The Happy Future Group Consulting Ltd.

Advertisements

Rise of the Asian middle class and the competition for animal protein

November 29, 2011

The complete story about this topic and how it will influence the future markets can be found in my book We Will Reap What We Sow.

The size of the world population is among the most significant changes for the future. There are many challenges, as the media tell us on a daily basis, but there are opportunities. The first and the main of these opportunities is the population increase itself. In the coming four decades, there will be two billion more people to feed. Never before, has humanity seen such a demand increase. This means that farmers and food suppliers do not have to worry about a lack of market opportunities. Not only the number of people will increase, but the consumption pattern will change, too.

Until recently, most of the consumption took place in industrial countries, mostly the USA, the EU and Japan. For the coming decades, food consumption in these areas will not increase. There are simple reasons for this. One is the demographic stagnation of industrialized regions. Another reason is that people of these regions already eat too much. They have no room for more consumption. At best, they can replace one food by another. Before the economic crisis of 2008, the average daily intake of calories per American was on average of 3,800. This amount is about 50% more calories higher than a normal human being needs on a daily basis. Nobody should be surprised that in such conditions a third of Americans are obese.

In emerging countries, the economic growth results in the rise of a new middle class. A change of diet is the first change that takes place when the standard of living increases. People switch from staple foods such as rice or wheat to higher quantities of animal protein and more fruit and vegetables. The OECD (Organization for Economic Cooperation and Development) looked at the future evolution of the respective shares of consumption by the middle class, between different regions of the world. Their study was for consumption goods at large. The graph is simply amazing.

Click on the picture see the enlarged version

The relative consumption of Western countries will shrink dramatically. While the USA represented about 5% of the world population in 2000 and consumed about 25% of the world resources, they will represent only about 4% of the population and consume about 4% as well. A similar evolution will take place in the EU and in Japan. China and India show the opposite trend. With a share of the total world consumption close to negligible percentages a few years ago, their economic development and the size of their middle classes will transform markets dramatically. Estimates are that the middle class from China and India combined will represent about 45% of the world middle class by 2030! Market demand and therefore world prices will be dictated by the demand from these two countries and not by Western countries anymore.

While the graph covers all consumption items, the situation for food alone might show some differences, but the trend would show a similar pattern. The demand for food in emerging countries will grow strongly. This will not affect only the consumption volumes but also the type of food. The change of the type of food that consumers of the middle class of emerging countries will demand will go beyond switching from a starch-based diet to an animal-protein-rich diet. The type of animal protein that they will eat will change, too. A couple of decades ago, China would import many of the low quality animal products that Western consumers did not want to eat. China used to import products such as chicken feet, chicken wingtips, sow uteri or fish heads. The new middle class is no longer much hungry about those products. They want the prime cuts, too. Instead of being complementary, emerging markets and developed countries will be in competition with each other for the better animal products. This will have profound consequences for the future. It will make the sale of the low-quality products more difficult and affect negatively the profitability of meat producers. At the same time, it will make the demand for prime products literally explode, pushing prices up. Western consumers and Western markets used to set the prices. In the future, Western consumers will have to buy food based on the price set in Asia. Their alternative will be to not have access to these prime products anymore and have a choice between changing their diets or eat less animal products.

This change will make producers and buyers look at business opportunities in a completely different manner than they currently do. All emerging countries show the same trend. Brazil now sees domestic demand for chicken meat increase faster than export markets. Brazilians eat more meat because they become wealthier. Chilean salmon farmers see growing possibilities in the Brazilian market. While their traditional market for Atlantic salmon was the US market, this may change. Since air transport from Chile to the USA is quite expensive, at least more expensive than transport to Brazil, the flow of trade will change from the past. Norwegian salmon might become a better alternative, but the Chinese are now buying increasing quantities. American buyers must prepare themselves to pay much more than in the past to get salmon products.

It becomes clear that the challenge of feeding the world depends for a large part on future consumption of animal protein.

To understand the effect of the increase of consumption of meat in China, a few numbers are helpful. When 1.5 billion people eat on average 1 kg more of chicken meat, world production needs to increase by about 750 million chickens. That represents about 2% of the world production. Similarly, when the Chinese consume on average 1 kg of pork more, the world must produce 15 million pigs more. That number represents 1.5% of the world pig production. The meat consumption in China has already passed the milestone of 50 kg per capita per year, and projections indicate that it would reach 8o kg per capita per year in 2030. Clearly, consumption increase will be much more than just 1 kg. An increase of 10 kg of chicken meat per capita per year in China means that chicken production would have to increase by 20% to meet the new demand! This represents almost the US chicken production volume, and more than Brazilian production. In the case of pork, an increase of consumption of 10 kg per capita means that world pig production would have to increase by 15%. That is 5 times the current pig production of Iowa. That is 60% of the EU production. For beef, the world production would have to increase by 24% to meet an increase of 10 kg per capita per year! This number also represents about 25% more than the current total beef US production.

The Indian population, although still largely vegetarian, is also changing its eating habits. Meat production is increasing there, but not in such dramatic proportions as in China. Nonetheless, with a population of 1.2 billion people, any incremental meat consumption will have consequences.

Different animal productions have different levels of feed efficiency. It takes about 1.8 kg of feed to produce 1 kg of chicken meat. It takes about 3 kg of feed to produce 1 kg of pig meat. For beef, depending on how much grass the animals are fed, the amount of grain used to produce 1 kg of beef varies. With a population of 1.5 billion, an increase of meat consumption of 30 kg would result in the need to produce 3 times 30 times 1.5 billion. The need for feed, excluding grass, would be between 100 and 150 million tons of grains.

Human consumption of grains increase rather limited. Considering that in 2011, animal feed uses about a third of all grains produced, more production of animal protein will put much more pressure on the markets of agricultural commodity. Producing enough to meet the desires of a more affluent world population is actually about allowing the luxury of more meat than people really need. There is no doubt that the “meat question” will become more and more vivid in the future.

My next book, We Will Reap What We Sow, will get in depth about this topic and many others, and discuss the pros and cons of different future scenarios. Stay tuned!

Copyright 2011 – The Happy Future Group Consulting Ltd

The math and the myth

March 22, 2011

No, this is not one of those “are in a boat” riddles. Those who have read my articles or my book know that I like to bring some perspective by crunching numbers and double checking statements that seem beyond any discussion.

During National Agriculture Week held last week in the US, one of such statements popped up in most of the social media dedicated to agriculture: In 2010, one US farmer provided on average for the needs of 155 people, while in 1960 this number was only 26!

Of course, if you follow social media, you know that, immediately, the partisans, mostly in the Midwest, spread the good news as fast and as much as they could. To them, this number of 155 is the best proof that large-scale industrial technology and mechanization driven agriculture is the best there is, and US farmers are the best in the world! So that the world knows it this time!

That is clear. Or is it really? Then let’s look at the numbers a little closer and do some math.

Knowing that China became the first export destination of US agricultural goods since only last month, finally passing Canada and its gigantic 35-million population, I had some doubts.

First, one statistic that is not mentioned in the 155 per farmer is the total number of farms. This number dropped from 4 million in 1960 to 2.2 million in the latest (of 2007) census mentioned on the USDA website. Going from 26 to 155 would have been very impressive if the number of farmers had been stable, but this is not the case.

In 1960, 4 mio x 26 = 104 million people fed.

In 2010, and by keeping the number of 2.2 million farms, the calculation is 2.2 mio x 155 = 341 million people fed.

Instead of increasing 6-fold (155/26) as the fans try to make believe, the actual improvement of US agricultural production has increased only 3.3 times. Over a period of 50 years, this represents an average year-on-year increase of people fed by US agriculture of only 2.4%. It is higher than the average year-on-year increase of the world population over the same period, but it is not stellar, either. As an indication for comparison, the world’s food production has increased by 3% year-on-year over the same period.

This becomes interesting when comparing with other parts of the world. I choose India, because, it is often presented, especially in the Anglo-Saxon press, as a country that does not tackle agriculture properly. According to those articles, India should be a lot more like the US, going big and industrial, instead of keeping their large rural population.

India has 1.2 billion inhabitants, and statistics indicate that 200 million people are malnourished. This implies that 1 billion people are fed reasonably. Now, let’s compare another number that rarely appears in analyses. The population density of India is 10 times higher than the American population density. This means that if the US had the same population density as India, there would be 3 billion Americans, and only 341 million of them would have food. In such conditions, they would not eat much meat, they would not suffer from obesity and they certainly would think twice before growing food to feed their cars. If India had the population density of the US, there would be only 120 million Indians. India would probably be the largest food exporter in the world.

Maybe this comparison is not the best to make. After all, the Indian diet is rather different from the American one, and India still needs imports to feed its people. Let’s try something that is closer to America in terms of eating situation: the EU.

There rarely passes a day by without some article from a US industrial agriculture supporter that criticizes Europeans to resist the American model, especially GMO crops. According to the biased pundits, Europe is losing ground because of this shortsighted stubbornness. There again, some math can help. Once again, the population density will provide us with insight. If the US had the population density of the EU, there would be 1.1 billion Americans. Once again, that is much higher than the 341 million that US farmers can feed. As far as the EU is concerned, the region is self-sufficient, and in most European countries, the yearly per capita consumption of meat is close to 100 kg. There is no food security problem in the EU. In this case, we are not comparing meat eaters and vegetarians. Just as it looked that India was doing not such a bad job at feeding its people, the EU actually delivers a nice and enviable performance.

The math shows us that the number of people fed by one farmer is not a good indicator of the actual performance of the national agriculture. I would compare it with bragging about the number of horsepower in one’s car engine without looking at how far that car can take you. Gas mileage is more important. In the case of the US, the 155 only indicates that there are very few farmers, and that they have to manage very large farms. It is not an indicator of yields. Bigger, more intensive or more technology do not necessarily mean more efficient. It has to be the right size, the optimal level of intensification and the proper use of the right type of technology.

A much more relevant number is the number of people that one hectare (or one acre) of land can feed. With this indicator, the performance of the US is average. The key is the yield. In the case of wheat, which is grown in most regions, the yield in the EU varies between 6 and 9 tons per hectare, depending on the country. In the US, the yield is of only 3 tons/hectare, which also happens to be the world average.

What the math really shows is that the world is very diverse. It is diverse from demographic, economic, sociocultural, climatic, agricultural points of view. Agriculture is not mechanics. It must consider all these parameters and be adapted to the specific environment to meet food demand optimally. There is no universal model, and there does not need to be any. We simply must focus on producing high yields in a sustainable manner, meaning that this performance can be repeated indefinitely for the generations to come. To grow food, we need good seeds, fertile soil , proper financial resources and skilled farmers!

Copyright 2011 – The Happy Future Group Consulting Ltd.


Of food riots and economic hardship

January 31, 2011

The riots in North Africa are getting a lot of coverage. This is good, because the problems in this region have been ignored for a long time. In 1987, I had bought a book “L’Europe Submergée – Sud-Nord dans 30 ans” by the late French economist Alfred Sauvy, the man who created the term Third World. His book was a description of the demographic differences between Europe and the nations from the South, and of the likely consequences. His prediction was by then that within 30 to 40 years, Europe would see a flow of immigration from the other side of the Mediterranean Sea that would replace the original European population. He also saw in this migration a great opportunity in terms of economic renewal for Europe. He certainly would have deserved the title of futurist!

When I wrote Future Harvests, I dedicated a chapter on the changing demographics. It clearly appeared to me that he was right, and that the evolution of the population numbers between the different regions of the world will influence decisions about food production, food supply, and economies altogether. In Future Harvests, I indicate in which regions I think tensions would arise. The Arab world was number one on my list. Here is the map of the median age per country. The median age of a country is the age of half its population. Most of Arab countries have half their populations under 25. And what to think of Sub-Saharan Africa where that age is lower than 20? This is in sharp contrast with Western countries where almost half the population is older than 40. It was really striking to see the pictures of Tunisian rioters: there were teenagers. With a chronic unemployment, especially with the youth, reaching levels of 25%, and many people living on a pittance, riots erupting and governments being toppled are no surprises. This situation has been going on for a few decades. A new generation of people who see little hope and future is simply sending a message. Change must come or change will come.

In the news, everything is mixed together and it may appear a little difficult to understand what causes Arab countries to flare up like this. Everyone speculates which country will be next. Of course, food is mentioned as one of the many causes, and I can read all sorts of opinions about that. From what I understand, the riots in Tunisia were caused by the arrest of a food street vendor for not having the proper license, which immediately cut his meagre source of income. After the success of the Tunisian upheaval, it is not surprising to see neighbouring  countries with a similar demographic and similar dire economic situation following a similar path. Does this mean that there will be riots over the entire Arab world? Probably not all at once. It might not be successful everywhere, either. Other rulers in the region will make some moves, even symbolic ones, to defuse potential tensions. Both the Tunisian and Egyptian rulers are doing their best to defuse the tensions, and by resigning if this is what it will take to avoid complete chaos. The lesson is hard for Arab countries and they are now more aware than ever of the dangerous situation they are in. This is also a loud warning to the rich nations. However, at the Davos conference, the elite were not even aware of what was going on. Eventually, they heard it, and paid attention. Stock markets dropped for one day only as unrest was spreading in Egypt. Interestingly enough, markets were up on the days that a bomb exploded in Moscow’s airport and when Japan’s economic rating was downgraded by S&P. Certain things matter more than others. Europe must now realize that unless it helps its southern neighbours solve the problem, they are going to become a part of it. Yet, European countries seem to have trouble taking some clear position on the events. North Africa, just like the rest of Africa needs economic development. The people of these countries need to regain hope in the future. The generation that comes of age to leave the parents’ home and start, and support, their own families must see reasons why it will be possible for them. At this juncture, they doubt that they will be able to do so.

In Future Harvests, I mention two regions with a demographic time bomb waiting for a food security problem to explode. One is the area between Russia and the former Central Asian Soviet republics, extended to Iran and Pakistan. The other one is the border between Mexico and the USA. Mexico is disintegrating and law and order are fading away. Both these regions are going to have to work together to find strategies to ensure stability. This probably will not happen without serious clashes.

Many of the countries where booming demographics, poor economic situation and precarious food security are the normal state of affairs need a 21st century Marshall Plan. As I have presented in previous articles, the potential for feeding the world population is there, but the main cause of hunger is the lack of affordability of food. In 2008, there were food riots, but there was no real food shortage. The main problem was that the populations could not pay for it because the price had skyrocketed, especially the price of basic food staples such as rice, wheat and corn. This time, although according to the FAO, food prices are even higher than in 2008, we have not seen the same kind of riots. A reason for this difference may have been the fact that retail prices of food staples remained contained. So far.

Some sort of Marshall Plan is a necessity. Development and stability is in the interest of rich countries, just as much as it is for developing countries. Europe, Russia and the USA cannot thrive with countries on the verge of complete collapse at their borders. If there has ever been a good investment, this would be it. It is interesting to look at the example of China. This hard-core communist country was on the verge of economic disaster and famine, until they decided to put the doctrine on the side, and open their doors to foreign investments. From the moment that China decided to feed its people, things changed. For the communist government, this was the only way to stay in power. A billion hungry, and angry, people are impossible to keep under control. For the capitalist “Satan”, it was convenient to present the Chinese “opening” as a victory of the aspiring capitalism, but mostly it was the greatest opportunity ever to reduce labour costs of consumer goods and boost corporate profits. Investing in China was not exactly like the Marshall Plan that rebuilt Europe, but the amount of money that flowed into the country helped turn around a bad situation into what soon will be the world’s first economy. While the middle class in Europe is stagnating at best, if not actually disappearing, China has grown its middle class to 300 million people (the whole US population) and it aims at increasing the number to 850 million by 2030. China is still (officially) a communist country with no elections, but that does not seem to bother too many people. Developing nations need money to flow into their economies to create jobs.

Many people are asking whether we will see food riots again. Unfortunately, the answer is yes. Although there is much political talk about food prices and risks of riots, nothing is really done to prevent it from happening. It does not look like there is much political will to make the necessary reform to prevent extreme tensions. Most world forums of all sorts seem to be more of an opportunity for the wealthy and powerful to hobnob than a place where actual decisions are made. The WTO Doha Round, which if well completed can bring many solutions, takes for ever to come to a conclusion. It looks like reason and leadership are not prevailing much right now. It is highly likely that the world, and mostly the rich nations, will understand the message and act only when they will feel that their position is in danger, too. Food riots will come as soon as food affordability drops under an acceptable level of suffering. Of course, Asia, Latin America and Arab countries are the most likely candidates for such unrest, but rich countries are not immune to that, either. Especially the USA is more vulnerable that many may think. In 2009, the USDA estimate of households that do not have enough money to feed themselves was of 14.6%. Although the economy seems to have stabilized, it has not recovered yet. Moreover, the housing situation in the US is far from stabilized. Many Americans have been able to keep consuming somehow because they simply stopped paying their mortgages and could stay in their homes. The number of mortgage delinquencies is so high that banks cannot handle all the cases. Actually, most cases have been postponed, but one day some decisions will have to be made. If the banks played by the book and foreclosed all houses, the owners of which cannot pay the mortgages, it would result in an incredibly high number of homeless broke people. The banks would have to report serious losses. Today a report indicated that 11% of all American homes are empty. More foreclosures will increase this number further. How will these people manage to eat by then? Banks can decide to settle according to individual situations. There will be less broke homeless coming on the streets and the banks will have fewer losses. In a previous article, I had mentioned the risk of a decreasing dollar, especially the risk of inflation as financial markets play the commodities only to hedge against the loss of value of the dollar. Inflation in an economy that is stagnating will reduce the affordability of food for the less wealthy. Unemployment is staying rather high and I have not seen any report from anyone presenting a situation in which employment would increase in significant numbers any time soon. In 2008, Gerald Celente, a trend forecaster who predicted the 1987 stock market crash and the fall of the former Soviet Union, told that by 2012, America would have food riots, a tax rebellion, and even a revolution. At first, I was sceptical, but I am starting to wonder if he might be right. After all, during the food price hike of 2008, Americans were hoarding goods from the supermarkets.

The food riots to come will finally force government to intervene and do what they are supposed to do, which is to ensure the stability and the viability of the society by setting the proper rules for the game. Especially, proper regulation on commodities markets and corporate near-monopolies will become crucial for social stability. The only unknown is the cost of our procrastination.

Copyright 2011 – The Happy Future Group Consulting Ltd.


Food, Inc. or just the description of America?

January 22, 2011

A couple of days ago, I watched the documentary Food, Inc. Although the underlying theme is that the four large US corporations that dominate food would try to keep the American consumers ignorant of their activities, I saw this documentary much more as a review of the US society over the past 60-70 years.

As usual with this kind of documentaries, there is a mix of commentaries with pictures without presenting anything specific about the relation between the text and the images. The chicken farmer from Pennsylvania is angry, but it is not clear exactly at what. She removes dead chickens, but we do not hear what the cause of death is. To me, with my experience in chicken production, it seems that her chicken house is in very poor shape, and I am not sure about her level of commitment and overall technical performance. The Tyson grower seems quite a bit happier than the lady chicken farmer who ends up being terminated by Perdue. Unfortunately, the crew cannot film inside his chicken house and we never hear to know exactly why, but the commentary tends to imply that Tyson wants to hide something. Unfortunately as well, no representative from the large food companies mentioned wished to be interviewed, and that creates the impression that they want to conceal something. The chapter about the staff policies of meat companies is quite interesting. If this seems a surprise for the journalists, it was not for me. In Europe, we knew 20 years ago how harsh contracts were for farmers and plant staff. This is the product of free job market mechanism with a slight reminder of a certain thinking about labour force in the old south. Certain things simply die hard. John Steibeck’s Grapes of Wrath had shown several decades ago how agricultural labor force could be exploited. The reminder that meat packing plant workers used to have decent wages is an indicator of two things. One is a reflection of the disappearance of the American middle class in the manufacturing sector, and the other is that meat plants would purely and simply suffer tremendous financial losses if they had to reset wages the way they used to be. There might be some concerns about their financial long-term sustainability. They are not ready to cope with production cost increases, and they can hardly reduce personnel costs much anymore.

The family of four that lives on a diet of fast food is also a typical example. They do not have time to cook, and that justifies eating only burgers with fries and pop. The fast food meal for four comes down to almost US$ 3.00 per person. You can make a healthy meal for that money. The luxury meal that I prepared for my spouse on Christmas Eve was hardly more expensive than this. For that family, like for many American households, money is tight and they need to do the best out of a limited budget. The filmed visit to the supermarket tends to focus too much on the broccoli at US$1.29/lb. That price would be too high. That is possible, but there is more than broccoli to choose from. Potatoes, rice, carrots, beans, cabbage or onions are much cheaper than broccoli, and by combining them, it is possible to prepare quickly a healthy nutritious diet, including some meat. The mom works long hours and has no time to prepare diner. I accept that, but the teenage girl could do that to help her mother. My parents also worked long hours, and dinner was not before 9 pm. This is why I learned how to cook. When there is a will, there is a way. Then, we learn that the parents suffer of diabetes. This is not really a surprise considering such a crazy diet, and this problem is spreading to more and more American families. When you add the medication costs to the price of the fast food meals, preparing a healthy meal as I described above is really the best deal in all respects. In the land of individualism, where people are expected to take charge of their destinies, it is a bit strong to reduce the discussion to the agribusiness having “altered” foods, thus presenting this family as victims. I disagree with this. They made a choice, which may be the most convenient, but not the wisest. The alternative certainly requires some effort, and that may be difficult to handle. The blaming game, which is even more popular than baseball in the US is not leading anywhere. Most of all, why do they have to order pop with their burgers? They can cut their calorie count by filling bottles with tap water. Making sandwiches is easy and quick, too. This is a lot cheaper and a lot healthier, and it does not require much work at all. Last year, I had written an article in which I was showing the similarities of human behaviour and how we produce food. Food, Inc. makes this comparison quite vivid.

Then, the documentary shifts to food safety and presents some footage of meat processing plants. That is certainly a very important item in the US, where the number of recalls for bacterial contamination is simply astronomical. I found this part very interesting because in my many years in the meat, poultry and fish businesses, I have spent several years in close contact and even supervised plant operations as well. What this movie from 2009 showed gave me the same impression that I got the first time I came to the US in 1998, and toured what was by then one of the largest chicken processing plants in the country, in Alabama. Americans certainly love everything big, just like the calorie count of their meals. They love huge complicated plants where the molecules (chlorine by then in that particular chicken plant that smelled more like a swimming pool than anything else, and ammonia in the case of the plant featured in the movie) are supposed to do the work. Unfortunately, with such layouts, visual control is rather difficult as it appears in the documentary. When a plant is such a thick forest of pipes, chains and rotating parts, not only is it very difficult to see what is happening, but it is the best amusement park you can imagine for bacteria. They have so many niches where they can settle and grow in peace. The more complex the layout gets, the more difficult it is to sanitize the plant. The hamburger factory has installed cameras and management claims that this helps them to control what is going on in the several plants they own over the country. My view on meat processing plant supervision is that it has to be done in an ongoing manner, online, with the supervisor being on the plant floor, not sitting in his office. I doubt that cameras will eliminate food contamination issues. Moreover, online quality control requires motivated staff, which also requires proper wages and benefits. Food safety is less a technology matter than it is a matter of management and motivation of staff. Another important element that I noticed is that the boss of the hamburger plant describes himself as a mechanic. I had expected him to see himself as a food producer who wants most of all to offer safe food to consumers. I did not hear that statement. I also would have liked to see him eat some of his ammonia-marinated burgers. I am a meat lover, but I really do not need that on my plate. When I think that, in The Netherlands, we were not even allowed to use chlorine in the slaughterhouse water… We had to work on eliminating the causes of the problem instead of applying never-ending layers of technology band-aid. And we did significantly reduce the causes!

Then, the documentary presents the “natural farmer”, Joel Salatin of Polyface Farms. He certainly is very successful, but by his own admission, he has no plans is growing much more than he currently is. If there is more demand than he can supply, that will be the customers’ problem. By looking at his chicken slaughter installation and system, I doubt that he can supply much volume, but we never got to hear how big his business is. He is a niche producer, and his customers appreciate him, since one of them claims it to be worth driving 5 hours to get to his shop. That is 10 hours drive including the way back. One can wonder if the footprint of that food is all that great when it comes into the consumer’s home. How many of such farmers are necessary to meet consumer demand? And what is the price of the food they sell? Could this feed the family of four on a very tight budget that eats from the fast food drive-through? The movie never answers these questions.

The story of Stonyfield Farm yogurt was cause for more optimism. They offer the organic alternative. According to the CEO of the company, they are the third yogurt brand in the US and the most profitable one. This is a success story. They sell to Wal-Mart and fit in the retailer strategy towards more sustainable food. It also shows that organic has long passed the stage of hippie small-scale and that is a rational modern business, which the industrial agribusiness tends to refuse to see. The one thing that was missing about this story, though, was how the farmers who supply the milk perform financially.

Probably, the scariest part of Food, Inc. was the one about the lobbying and the politics. In the material country, this is no surprise. This does not make it any less scary, though. Since winning elections is about how much money candidates have in their “war chests”, the actual vote ballot is a banknote. The ones with the most bank notes have the most power. Reality is less idealistic than the idea of a “government of the people, by the people and for the people”. The system seems to have evolved to somehow reminiscent of an aristocracy structure. The US is a republic, but maybe a little less of a democracy after all. The money power is not only political, but in society where suing is a lifestyle, justice tends to favour the richer ones, simply because the poor cannot offer the fight very long. This power of money through lobby and lawmaking might not be as strong as one think, though, Last year, an oil lobby backed-Republican Senator of Arizona wanted to pass a bill to kill solar energy in the state. A Chinese company, Suntech Power, had plans to open a solar panel factory in Arizona (a Chinese company opening a manufacturing facility in the US. That is interesting is it not?) If this bill had passed, they would have lost the business. What did they do? They threatened to stop the project and kill the jobs. Do you know what happened? The Republican Senator did not proceed with his plans. Maybe China will help eliminate the negative effects of lobbies. Nonetheless, for now, lobbies are still active and powerful.

Then the conclusion of the documentary comes in a rush. Buy local, from the farmer’s markets. This is nice, but millions of households cannot afford that food. Moreover, production is not even remotely close to meeting the national food demand. You can vote three times a day to choose the food system. Americans voted a long time ago to have instant gratification, and they chose for the consumption society. Never things would have evolved to what they are if consumers had rejected it from the start. Nobody forced Americans to drive to a fast food restaurant and stay seated inside their cars to eat. Nobody forces them to drink pop, eat potato chips or candy bars, to think that the right size for a steak is 9 oz., to pour ketchup on everything, just as they did not have to spend more then they earned and dig themselves in huge debt.  I do not consume any of those items, yet my self-esteem is good, though.Freedom requires a bit of will power. Freedom of choice does not imply that one should not resist temptation. The American consumer’s behaviour has been a boon for the industry. Nothing is better than consumers who just consume without asking questions. Fortunately, this is now changing gradually. Americans realize that consumer goods producers have looked at them in a similar way as the livestock in feedlots, passive and submissive. Unlike what the makers of Food Inc. may say, all Americans are responsible of the society they have. The industry is, of course. But consumers are just as much. In order to change, consumers are going to realize what role they have played in the consumption society. They can vote, but the US is one of the countries with the lowest turnout at elections. The ones who choose not to express themselves just miss an opportunity to change things. Most Americans have lost faith in their politicians. Yet, there is a democratic force that can, and in my opinion, will restore true democracy. This force is the food retail, with Wal-Mart as the leader. They do not wait for politicians to make laws when it comes about food should be produced. They do not care much about the games played in Washington, DC. They just listen to the people and they offer the workable solutions to meet these wishes. Unlike politicians, they do not set their objectives for the next four years. Wal-Mart has already done more about sustainability of food supply than lawmakers have. Earlier, they had decided not to sell milk from cows injected with growth hormone. Yesterday, they announced their decision to make healthier food affordable to their customers. They represent such a purchasing power that they can force their suppliers to change their practices and their purchasing strategies, enforcing the change all the way back in the supply chain to the seed producers. Be assured that the food industry will do what the retail tells it to do, because without the retail, they are out of business. Their purchasing power is so much larger than the one of the people buying on farmers markets. People should cast their vote and give power of attorney to the retailers. Really, the food retail is just one step away of enforcing change on antibiotics, hormones, animal welfare and GMOs; even if the politicians have not made up their minds. Just compare the size, financially and in jobs, of Wal-Mart and Monsanto. Who is the true giant?

Altogether, I found that the movie was raising good questions, but it was not giving much hope for a quick change, either. This is a weakness, just as the lack of specifics of the pictures. They need to make a sequel in which they will show how things can change for the best, make food affordable and farming sustainable, and how they see the US making the transition. I missed that. The documentary is not as specific to the food industry as it seems. A similar movie with a similar commentary could be made on about every industrial sector of the US, from energy to electronics, telecommunications, the car industry, the banks or the pharmaceutical industry.

Copyright 2011 – The Happy Future Group Consulting Ltd.


Hunger is about more than just food production

December 4, 2010

Everyone who works in agriculture and food knows that there are about one billion people on Earth suffering from hunger. The temptation to think that the cause is a lack of food production is great, but it does not reflect reality. Quite a few serious organizations and personalities claim that one Earth is not enough to feed nine billion people by 2050. Some claim that we would need two Earths. Others even go as far as mentioning the need for three, and even four, of our blue planet.

There are two possibilities with such statements.

If they are true, then humanity has a problem, because there is only one Earth, and we will not get a second one. In such a case, the only way for supply and demand to get in balance is a reduction of the world population. This could happen through famine, disease and/or wars. Since in such a scenario there is a maximum to the world population, once this number is reached, there must be a constant elimination of the couple of billion people too many, through one of the means just mentioned. This is not a particularly happy thought.

On the other hand, if such statements are erroneous, there is hope to feed the increasing world population with one Earth.

Then, is one planet enough or not? Simple math should help finding the answer. If we need two Earths to feed nine billion, one planet would only feed 4.5 billion people. Currently, the world population is around seven billion, out of which one billion is hungry. Conclusion is that we currently can feed about six billion people. We are not doing that bad. Is it possible to find ways of feeding three more billion on this Earth? From the simple math above, it is clear that those who claim that we need three Earths or more are wrong.

Out of the six billion who do not suffer hunger, it is estimated that one billion is overweight, a part of which, mostly in the USA, is obese. They clearly ingest more calories than they need. Purely theoretically, if those were to share the excess food they consume with the ones who have too little, the billion hungry people would have about enough. This means that today there is already enough food available to feed seven billion people.

Another interesting factor is waste. According to the FAO, about 40% of all the food produced is lost and wasted. In rich countries, most of the waste takes place at supermarkets, restaurants and households level. People simply throw away food. In developing countries, the waste takes place mostly post-harvest. The food does not even reach the market. The food is spoiled because of a lack of proper storage facilities and logistics. The food ends up rotting, contaminated with mould or is eaten by vermin. To fix the problem, the FAO estimates the cost to improve infrastructure at US$ 80 billion. This is less than the amount the EU just made available to bail out Ireland. What to say of the US$ 3.3 trillion that the US Federal Reserve lent to banks to alleviate the financial crisis? Of course, it will be impossible to achieve an absolute zero waste, but if we were to achieve 10%, this will feed many people. I have heard the statement that if post-harvest losses were eliminated in India, the country would be fully food secure. Per 100 tons of production, 40% wastage means that only 60 tons are available for consumers. By reducing waste from 40% down to 10%, there would be 90 tons available. This represents an increase of food available by 50%! Since we could already feed seven billion with the 40% waste, reducing wastage to 10% would allow feeding 10.5 billion people.

There are also many debates about whether we should eat meat or not. The nutritional need for protein is easily covered with 30 kg of meat per capita per year. I had shown in an earlier article that if Western consumers were consuming just what they need instead of eating superfluous volumes (very tasty and enjoyable, though), it would free meat to feed 1.4 billion people the yearly individual 30 kg. In China, the average meat consumption is already up to 50 kg per capita per year. The consumption is very unevenly distributed, but this is the average. Cutting 20 kg per capita over a population of 1.5 billion would free meat for the nutritional needs of an additional one billion people.

The other area of potential is Africa. The FAO estimates that the area of arable land that is not exploited is about 700 million hectares. This is about the size of Australia. To simplify and get an idea of the potential, we can calculate what it means in wheat equivalent. With the assumption that wheat yields would be the same as the current African average, a low 1.5 tons per hectare, this adds up to 1.05 billion tons of wheat. Since a person needs about one million calories per year, and there are about 3,000 calories in a kg of wheat, one ton of wheat can feed three people, the 1.05 billion tons of wheat can feed more than 3 billion people. Normally, there would a crop rotation of at least two harvests per hectare. With proper investment and financing, farms should be able to reach easily the US average of 3 tons of wheat per hectare. Clearly, this performance could be achieved with traditional techniques and good quality seeds. This is not even about high-tech or GMOs. This tremendous potential of Africa is why China, India and Arab countries are very active developing farming there. They did the math. This scenario also shows that Africa can easily become a strong net exporter of food. In this case, the world map of food looks very different. Without Africa being able to produce large amount of foods, the prospects for food security in Asia and the Middle East are a bit bleak. They can depend only on Western Europe, Russia, Ukraine, Kazakhstan, North and South America, and with Australia to a lesser extent. With Africa as a net food exporter, the world map looks a lot more balanced, East-West as well as North-South. Sea routes from Africa with the Arabic Peninsula, the Persian Gulf, and farther away with India and China create a much safer feeling of food security for the countries in those regions. For Africa itself, it may change the relations between Sub-Saharan country and the Maghreb countries. This in turns changes the type of relationship that the Maghreb may have with Europe, by creating more economic activities to the South. Africa’s success –or failure- will affect the whole world.

With the above, everyone can develop further assumptions, but these calculations show that this one Earth can produce enough food to cover the needs of between 12 and 15 billion people. It almost sounds impossible to believe, yet these numbers are not even ambitious. I have not even taken into account that in 2009, 25% of the corn produced in the USA was destined to feed cars, not people, via ethanol production, and that number is expected to grow to about one-third for 2010. The potential is even higher when one considers that a large part of the US corn goes into soft drinks, while it could be used to produce tortillas, with a side glass of water, a much healthier alternative.

That said, if the potential for food production supply looks adequate, actually producing it may not be as easy. The human factor, especially through politics and leadership, will be crucial to succeed.

One would ask why there is hunger if we can produce so much food. The answer is simple. Hunger is not just about food production, it is about poverty. People are hungry because they do not have money to buy food. They do not have money because they do not earn enough, as they have low paying jobs or simply no jobs at all. By developing the economy in these regions, people would get better wages. They could afford more food. The demand would drive the development of food production. Agricultural development would then be a normal and natural activity. Trying to develop agriculture if the locals cannot buy the food cannot work. Recently the FAO estimated that two-thirds of the world’s malnourished live in only seven countries: China, India, Pakistan, Bangladesh, Indonesia, Ethiopia and Congo. These are countries where most of the population is poor, and most of which lives in rural areas. The other proof that hunger is not only a consequence of low food self-sufficiency can be found in two agricultural exports behemoths: Brazil and the USA. In the latter, a recent survey carried out by Hormel Foods, the deli producer, shows that 28% of Americans struggle to get enough money to buy food, or they know someone who struggles. Last year, the USDA had estimated at 14.6% the percentage of US households that do not have enough food on the table. Food will find the money and vice-versa. If Bill Gates decided to move to the poorest and most food insecure place in the world, and would fancy a lobster, I am sure that someone would manage to find him one and deliver it within reasonable short notice.

My book, Future Harvests, investigates the possible scenarios to increase food supply and meet the demand at the horizon 2050.

Copyright 2010 – The Happy Future Group Consulting Ltd.


The danger of a weakening US dollar

November 1, 2010

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and political influence of the USA since World War II, the US dollar is the currency for most commodities. This special status also influences the actions of financial markets. Since the stock market plunge of October 2008, investors have become cautious. The value of stocks and commodities does not follow fundamentals anymore. A lot of cash has left the markets and, more than before, the active players in the market place their bets for short-term returns. Most transactions are computer-generated. Software programmers have developed algorithms that allow computers to make transactions based on technical analysis within a millisecond. This maybe a technological beauty, but such programs do not analyze data. They act mechanically, in a very sophisticated manner of course, but mechanically nonetheless. When it would have taken half an hour for traders to panic, the computer can now deliver the same result in less time than it takes to blink. When you add to this that investors, and especially speculators, borrow large sums of money to play with derivatives instead of doing so with the actual assets, the consequences for the real economy may be rather high.

Considering the amount of debt that the Federal Reserve Bank has issued, also known as the amount of money they printed, the burden for both taxpayers and the American economy is heavy, and will remain that way for a long time. The bank crisis is not over. Unpaid mortgages and foreclosures will keep on weighing on the health of the financial sector for quite some time.

The low interest rate may help the American economy to some extent, but the key for a true economic recovery will be job creation. So far, the unemployment situation does not seem to present much improvement anytime soon. To consume, Americans need to make money. With the tightening of credit conditions, they now have started to save money again, instead of spending it at the mall. Before the crisis, on average, Americans were spending 105% of their income, thanks to credit cards and loans based on their theoretical home equity, which supposedly would only go up. Retail accounted for 70% of the GDP. Clearly, this model will not come back. All of the above explains why the US dollar will weaken over the long-term. To alleviate this trend, the USA should increase interest rates, but in the current situation this probably would stop the recovery. The USA are somehow stuck.

Lately, it looks like most of the trends in stocks and commodities prices are linked to the relative strength or weakness of the US dollar. Commodities have become currencies. When the US dollar drops, the price of stocks and commodities goes up, and vice-versa when the currency drops. The logic behind this is simple. Investors are interested in protecting the value of their capital. Instead of owning actual dollars, they prefer to own assets. This is why the demand for materials, oil and agricultural commodities is firm. By switching from cash to finite resources, investors want to ensure that they will, at the very least, be protected from the erosion of the currency. Most of the demand is not for the real commodities, though, but for futures contracts. By borrowing money, they can buy even more of such investment vehicles than they normally would, or should. The higher demand for commodities results in an increasing price, in US dollars that is. Since they buy as the US dollar weakens, they will get more dollars back when they sell, although with the potential depreciation, this might not be an actual profit, but at least it is not a loss.

What may be the consequences for food prices? We have had a flavor of what a run on commodities can do in 2008. This time, the level of leverage will be lower than by then, because investors will not be able to access loans as much and as easily as they could prior to the financial crisis. Nonetheless, increased demand for oil futures contracts together with an increased demand for agricultural commodities futures contracts will result in food inflation. Ironically, the most vulnerable country for this are the USA themselves, because the price inflation will be in US dollars, and that is the only currency that they have. Food inflation will put more stress on the income of Americans, and depending on the level of inflation, this can bring the country back into a recession. Considering the importance of the US economy, the whole world would suffer the consequences.

Food inflation will hit globally, because the demand on paper will be higher than the physical demand, and because, the focus will be in the price expressed in US dollars only. The exchange rate between other currencies with the US dollar will not be taken into account immediately. This will happen when consumers start to offer enough resistance. The resistance can be less consumption of consumer goods in rich countries, but it can be riots and violence in poor countries. Although food inflation has not hit consumers too much, yet, the high price of animal feed ingredients is already a concern for companies involved in animal productions. Processors will face a dilemma between a decrease of margins and the need to fill their plants at full capacity to keep costs down. Their margins and the farmers’ margins will be under pressure, because the retailers will resist price increases as long as they can. Another area of margin pressure for farmers will come from the price of inputs, fertilizers in particular. If the rumor, based on paper contracts, turns into the idea that demand for agricultural production is really increasing sharply, suppliers will hike their prices as soon as they can. If farmers get higher prices for their products, they also will pay much more for their inputs.

Reactions to food inflation will be the strongest in Asia. The situation is already sensitive, and the share of food in the household budgets is still relatively high, especially compared with Western countries. For many people, food is already difficult to afford. The situation is such that the Indian government is considering offering subsidized grains to 75% of the population. This represents about 800 million people. This is roughly the combined population of the EU, USA, Canada, Australia and New Zealand together!

What happens with currencies, stocks and commodities exchange markets will have direct as well as indirect consequences. We all need to follow the developments, because we all will feel the consequences in our wallets, eventually.

Copyright 2010 – The Happy Future Group Consulting Ltd.