Feeding nine billion is an exercise in leadership

In a previous article, “Hunger is about more than just food production”, I showed how much more potential we have to feed the world than we commonly think. However, having the potential to do so does not mean that we will do it. Human nature has the habit of fluctuating between its best and its worst. Therefore, whether we will actually feed nine billion is far from done. In this article, I am going to reflect to what it would take to be successful at making it happen.

In my book, Future Harvests, I present the six principles that are critical to meet future food demand successfully: Sustainability, Innovation, Market Orientation, Pragmatism, Leadership and Efficiency. I had regrouped these principles under the acronym SIMPLE. While I was writing the book, I always came back to the same observation: success or failure to feed nine billion simply depends on us all. Someone needs to set the course and create the conditions to take the proper actions. The world needs leaders that will make food production potential the reality by 2050.

The job description is, interestingly enough, rather reminiscent of food production and genetics. In order to express the full potential of its genes, an organism needs the proper environment. This is exactly the role of the future leaders. They must create the conditions that will allow farmers to produce efficiently, yet sustainably.

The starting point will be about making the right decisions for both the long term as for the short term. We must preserve the potential to produce for future generations, but we must not forget to provide for today as well. Proper leadership will need to take into account the interest of many different groups and manage a balanced approach between money, people and environment. For sure, future leadership will be a balancing act. This will be easier to achieve if the leaders can sell the world their plan, which means that they must have one.

Leaders come from all layers of society. They are in government, in industry, in non-profit organizations, they are independent farmers, or they come from non-food related occupations. Adequate food supply is the very fundament of societies. Where there is hunger, there is no prosperity. Without food, there is not life, and just as importantly, without water there is no food. Developing food security is not an option; it is probably the most important policy sector of any society. This is something that we must not take lightly, even in rich countries where we seem to take food for granted. Things may change.

What story do our leaders need to tell and execute? The points that I raised in the article mentioned at the very beginning are a good place to start. The scandal of food waste, because it really is a scandal, must be dealt with and fixed. In developing countries, this is caused by a lack of infrastructure. It is only a matter of money. If world leaders have the will to get that money at work, it will happen. For some reason, they do not do it. Maybe it is a sign that things are not that critical after all. Compared with the amounts of money thrown at financial bailouts and stimuli of all sorts, the cost of infrastructure development looks ridiculously insignificant. Such projects would actually create jobs and increase the wealth of the populations where it takes place. This would not be artificial GDP boosting, but actual poverty reduction and increased food availability. In rich countries, food waste happens at the consumer end. What leaders of these countries need to communicate is a sense of responsibility. Wasting food is simply immoral, just like any other waste. If we take the example of nitrogen, the waste by leaching is estimated at about half the nitrogen spread on crops. This is huge and very damaging for two reasons. One is that the nitrogen ends up in the drinking water making it harmful, especially for pregnant women and infants. The other is that the production of nitrogen fertilizers uses half the world’s agriculture natural gas consumption. Efficiency is not a luxury, but it is a necessity. When efficiency increases, the amount of waste decreases. This works towards a higher sustainability, too. Food waste is one thing, but food consumption excesses or unbalanced eating habits are another area of work for our leaders. Eating more food than one needs is not only detrimental for that person’s health, it is also food that is less available to others. This pushes food prices up, too.

The effectiveness of leaders depends on their ability to communicate and get the message over to their dependants. Changing habits and infusing a sense of solidarity and responsibility requires patience, communication and proper education programs. Defining vague objectives or using hollow populist slogans and expressions will have no effect. Only charismatic leaders with strong convictions about what ensures the future of their people, even if it means sacrifices, will be able to bring such a change. It is not easy to do when your country is not on the verge of a terrible crisis. An interesting example about unilateral leadership is the decision of the Chinese government to slow down the number of new car registrations. They consider that there are enough cars. Getting a licence plate will be difficult in the future. In 2008, they decided to ban the use of disposable plastic bags in supermarkets, thus saving an estimated 100 billion bags and the equivalent of 37 million barrels of oil per year. Similarly, China is now the world leader in renewable energies. What actions did the Western democracies take about new car sales and supermarket plastic bags? When children died because of tainted milk, the Chinese authorities arrested all the people involved, and even executed two persons. Of course, the use of melamine in the milk was intentional, making the case extreme. However, in the West, I do not recall anyone being arrested or considered personally liable after deaths by food poisoning. My point is not to demand imprisonment of CEOs as a standard operating procedure, but I am sure that if executives of food companies felt that they could be personally liable for food poisoning, the precautionary principle would apply much more systematically. Leaders need to make understand that doing something wrong comes with consequences. Although there is much to say about China’s political system, one must admit that not having to think in terms of elections every four years and not having political campaign funded by any industry of NGO of any sort can help politicians focus on the long-term, too. Maybe the fact that China is plagued with so much pollution in the air, in the water and in the soils also makes the issue more acute for the leaders to resolve.

If the stick is one option to make people do what is right, the carrot is, at the very least, as important. Nothing stimulates people more than being rewarded for doing a good job. People are at their best when they know that others appreciate what they do, and that what they do makes the world a better place. Then, they do not see their occupations as “have to” activities, but as “want to” ones. Subsidies, bonuses, tax credits are all motivating tools to make people do the better thing, but the key is to have incentives that meet the goals without having harmful side effects.

Leaders also need to be innovators. Considering how fast our world changes, and the quantity of new knowledge made available about on a daily basis, many new possibilities will be available to solve old problems. Innovation is the child of human genius and, to cope with future challenges, creativity and adaptability will be major assets. It is the leaders’ role to foster innovation, yet by keeping in mind all long-term implications.

The ideal leader would have the qualities described by Plato in “The Republic”. Although it is an ideal, having committed leaders matching his description would increase our odds of success.

Copyright 2011 – The Happy Future Group Consulting Ltd.

Hunger is about more than just food production

Everyone who works in agriculture and food knows that there are about one billion people on Earth suffering from hunger. The temptation to think that the cause is a lack of food production is great, but it does not reflect reality. Quite a few serious organizations and personalities claim that one Earth is not enough to feed nine billion people by 2050. Some claim that we would need two Earths. Others even go as far as mentioning the need for three, and even four, of our blue planet.

There are two possibilities with such statements.

If they are true, then humanity has a problem, because there is only one Earth, and we will not get a second one. In such a case, the only way for supply and demand to get in balance is a reduction of the world population. This could happen through famine, disease and/or wars. Since in such a scenario there is a maximum to the world population, once this number is reached, there must be a constant elimination of the couple of billion people too many, through one of the means just mentioned. This is not a particularly happy thought.

On the other hand, if such statements are erroneous, there is hope to feed the increasing world population with one Earth.

Then, is one planet enough or not? Simple math should help finding the answer. If we need two Earths to feed nine billion, one planet would only feed 4.5 billion people. Currently, the world population is around seven billion, out of which one billion is hungry. Conclusion is that we currently can feed about six billion people. We are not doing that bad. Is it possible to find ways of feeding three more billion on this Earth? From the simple math above, it is clear that those who claim that we need three Earths or more are wrong.

Out of the six billion who do not suffer hunger, it is estimated that one billion is overweight, a part of which, mostly in the USA, is obese. They clearly ingest more calories than they need. Purely theoretically, if those were to share the excess food they consume with the ones who have too little, the billion hungry people would have about enough. This means that today there is already enough food available to feed seven billion people.

Another interesting factor is waste. According to the FAO, about 40% of all the food produced is lost and wasted. In rich countries, most of the waste takes place at supermarkets, restaurants and households level. People simply throw away food. In developing countries, the waste takes place mostly post-harvest. The food does not even reach the market. The food is spoiled because of a lack of proper storage facilities and logistics. The food ends up rotting, contaminated with mould or is eaten by vermin. To fix the problem, the FAO estimates the cost to improve infrastructure at US$ 80 billion. This is less than the amount the EU just made available to bail out Ireland. What to say of the US$ 3.3 trillion that the US Federal Reserve lent to banks to alleviate the financial crisis? Of course, it will be impossible to achieve an absolute zero waste, but if we were to achieve 10%, this will feed many people. I have heard the statement that if post-harvest losses were eliminated in India, the country would be fully food secure. Per 100 tons of production, 40% wastage means that only 60 tons are available for consumers. By reducing waste from 40% down to 10%, there would be 90 tons available. This represents an increase of food available by 50%! Since we could already feed seven billion with the 40% waste, reducing wastage to 10% would allow feeding 10.5 billion people.

There are also many debates about whether we should eat meat or not. The nutritional need for protein is easily covered with 30 kg of meat per capita per year. I had shown in an earlier article that if Western consumers were consuming just what they need instead of eating superfluous volumes (very tasty and enjoyable, though), it would free meat to feed 1.4 billion people the yearly individual 30 kg. In China, the average meat consumption is already up to 50 kg per capita per year. The consumption is very unevenly distributed, but this is the average. Cutting 20 kg per capita over a population of 1.5 billion would free meat for the nutritional needs of an additional one billion people.

The other area of potential is Africa. The FAO estimates that the area of arable land that is not exploited is about 700 million hectares. This is about the size of Australia. To simplify and get an idea of the potential, we can calculate what it means in wheat equivalent. With the assumption that wheat yields would be the same as the current African average, a low 1.5 tons per hectare, this adds up to 1.05 billion tons of wheat. Since a person needs about one million calories per year, and there are about 3,000 calories in a kg of wheat, one ton of wheat can feed three people, the 1.05 billion tons of wheat can feed more than 3 billion people. Normally, there would a crop rotation of at least two harvests per hectare. With proper investment and financing, farms should be able to reach easily the US average of 3 tons of wheat per hectare. Clearly, this performance could be achieved with traditional techniques and good quality seeds. This is not even about high-tech or GMOs. This tremendous potential of Africa is why China, India and Arab countries are very active developing farming there. They did the math. This scenario also shows that Africa can easily become a strong net exporter of food. In this case, the world map of food looks very different. Without Africa being able to produce large amount of foods, the prospects for food security in Asia and the Middle East are a bit bleak. They can depend only on Western Europe, Russia, Ukraine, Kazakhstan, North and South America, and with Australia to a lesser extent. With Africa as a net food exporter, the world map looks a lot more balanced, East-West as well as North-South. Sea routes from Africa with the Arabic Peninsula, the Persian Gulf, and farther away with India and China create a much safer feeling of food security for the countries in those regions. For Africa itself, it may change the relations between Sub-Saharan country and the Maghreb countries. This in turns changes the type of relationship that the Maghreb may have with Europe, by creating more economic activities to the South. Africa’s success –or failure- will affect the whole world.

With the above, everyone can develop further assumptions, but these calculations show that this one Earth can produce enough food to cover the needs of between 12 and 15 billion people. It almost sounds impossible to believe, yet these numbers are not even ambitious. I have not even taken into account that in 2009, 25% of the corn produced in the USA was destined to feed cars, not people, via ethanol production, and that number is expected to grow to about one-third for 2010. The potential is even higher when one considers that a large part of the US corn goes into soft drinks, while it could be used to produce tortillas, with a side glass of water, a much healthier alternative.

That said, if the potential for food production supply looks adequate, actually producing it may not be as easy. The human factor, especially through politics and leadership, will be crucial to succeed.

One would ask why there is hunger if we can produce so much food. The answer is simple. Hunger is not just about food production, it is about poverty. People are hungry because they do not have money to buy food. They do not have money because they do not earn enough, as they have low paying jobs or simply no jobs at all. By developing the economy in these regions, people would get better wages. They could afford more food. The demand would drive the development of food production. Agricultural development would then be a normal and natural activity. Trying to develop agriculture if the locals cannot buy the food cannot work. Recently the FAO estimated that two-thirds of the world’s malnourished live in only seven countries: China, India, Pakistan, Bangladesh, Indonesia, Ethiopia and Congo. These are countries where most of the population is poor, and most of which lives in rural areas. The other proof that hunger is not only a consequence of low food self-sufficiency can be found in two agricultural exports behemoths: Brazil and the USA. In the latter, a recent survey carried out by Hormel Foods, the deli producer, shows that 28% of Americans struggle to get enough money to buy food, or they know someone who struggles. Last year, the USDA had estimated at 14.6% the percentage of US households that do not have enough food on the table. Food will find the money and vice-versa. If Bill Gates decided to move to the poorest and most food insecure place in the world, and would fancy a lobster, I am sure that someone would manage to find him one and deliver it within reasonable short notice.

My book, Future Harvests, investigates the possible scenarios to increase food supply and meet the demand at the horizon 2050.

Copyright 2010 – The Happy Future Group Consulting Ltd.

The locavore’s dilemma

There is a growing trend, or at least a growing noise in favour of eating locally produced food. The “locavores” as they are called, claim that 100-mile food is the way to a more sustainable agriculture and consumption. Is this approach realistic and could it be the model for the future?

This movement is rather popular here in Vancouver, British Columbia. The laid-back residents who support the local food paradigm certainly love their cup of coffee and their beer. Wait a minute! There is no coffee plantation anywhere around here. There is not much barley produced around Vancouver, either. Life should be possible without these two beverages, should not it? The disappearance of coffee –and tea- from our households will make the lack of sugar beets less painful. This is good because sugar beets are not produced in the region. At least, there is no shortage of water.

But this is not all. There is no cocoa plantation around here, and believe me, there are many people who are addicted to chocolate. British Columbia does not produce citrus or other warm climate fruit. If we are to become locavores, we must say goodbye to orange juice, to lemons, to bananas. Even the so popular sushi must disappear because of the lack of rice. There are no rice fields in this area, and neither are there wheat fields. The Asian population certainly would have a hard time eliminating rice from their diet. The lack of wheat means no flour; and no flour means no bread, no pastries, and no cookies. The carbohydrate supply is going to be tough. If we must consume local, our lifestyle is going to change dramatically. Potatoes and cabbage is the way of the future. But before going all local food, the local locavores must realize that British Columbia produces only 48% of all the food its inhabitants consume. One out of two locavores would have to starve. Going exclusively local would also affect deeply the source of animal protein. Most of the animal feed is made of ingredients that come for much farther than 100 miles. The chickens and eggs would become less available. Farmed salmon, BC’s largest agricultural export could not use the type of feed they currently use, as fishmeal and fish oil come from Peru and vegetal oil comes from farms located far away. There would go many jobs with very little alternatives. If we look beyond food, other agricultural products such as cotton and wool would not be an option anymore. Cars would disappear, because the main component of tires, rubber, is not produced under this climate. The 100-mile rule will solve traffic problems. If local consumption is the rule for food, should not it be the rule for everything as well? China would probably have different views about this. Not only would their manufacturing collapse, but also if they have to produce food within 100 miles of the consumer, they would have to give up importing agricultural commodities. For them, a true locavore system would mean famine. The same would be true here in British Columbia. When people are hungry, they are not so picky about the distance from the producing farm.

The problem with concepts such as local consumption is that the basic idea has some value, but the idea quickly evolves into an ideology, and ideologies tend to make their followers stop thinking pragmatically. Today, the idea of eating locally in a place like Vancouver is possible because supply easily meets demand, thanks to the 3,000-mile foods. This is ironical. If the distance to market has to be within 100 miles, farmers in low population density areas, such as many regions of North America, South America and Central Europe, would have a different type of problem. They would produce an abundance of food, but because there are not enough people to consume it locally, the law of supply and demand tells us that the price of agricultural commodities would plummet, food would stay in storage and farmers would go out of business, while people in China, and in British Columbia, would suffer hunger. Clearly, the 100-mile diet needs some amendments.

Intuitively, it sounds logical that locally produced food has a lower carbon footprint than food that comes from 2,000 to 10,000 miles away. However, this is only partly true. The mean of transportation affects the carbon footprint. The environmental impact of transport is much higher for road transport than it is for rail transport, which is also higher than water transport. The type of transport also depends on the type of commodity brought to market. Perishables need to reach consumers as quickly as possible for shelf life reasons, while dry goods, such as for instance grains and oilseeds do not face the same kind of deadline. The quality of the logistics is also crucial to reduce the carbon footprint. A fully loaded truck is much more efficient than a local truck dropping small quantities in many places, thus driving around most of the time with empty space in the trailer.

The emphasis should not be so much on local as it should be about the search for efficient and low environmental impact. More than the distance from the farm to the consumer, it would be more useful to provide consumers with information about the actual carbon footprint of the products they buy. They would have the possibility to make the right choices. Retailers, too, would be able to make decisions about their sourcing strategies. Clean products and clean producers need to be rewarded for doing a good job. Here in Vancouver, local food products are more expensive than similar offerings from California, Mexico, Ecuador or Chile. How do you convince families with a tight budget to spend more for local products that look pretty much the same? This problem needs to be addressed. Currently, farmers markets are much about marketing. They sell the experience as much as their production methods. Only a wealthy minority can afford to buy on these markets. The prices are not based on production costs plus farmers income. They are as high as possible, because the farmers can ask these prices. The wealthy city dwellers are willing to pay a substantial premium above what they can buy from the local supermarket. In this relation farmer-consumer, the price bargaining does not take place. If these farmers were to try to sell to a grocery retail chain, they would never get the prices they get from the consumers who will not haggle about the price. This is why more farmers try to sell directly to consumers: they make more money that way. However, this might change in the future. A number of retailers are working towards offering “farmers market” products into their store. This already makes market farmers nervous.

Is local production for local markets the way of the future? My answer is that it partly will be and it partly will not. I do expect a shift of the location of production for perishables. Consumer habits will change, too. In the West, consumers have been spoiled. They can eat anything from anywhere at any time of the year. This luxury probably will not be affordable for long anymore. The superfluous will naturally be eliminated.

As the economics of energy, and therefore of food, will change, producers will increasingly locate their operations closer to cities; and even inside cities. Urban farming is a growing activity. Although it started mostly in poor neighbourhoods as a way of having a small patch of land for personal consumption, more sophisticated and efficient systems are being developed. My expectation is that production, and consumption, of vegetables and fragile fruit (for instance strawberries) will gradually become more integrated in the urban landscape than they are now. I also think that we will see animal productions, such as fresh dairy, poultry meat and eggs relocate closer to consumer markets. An interesting development is aquaponics, the combination of greenhouse produce with fish production in tanks. The production of non-perishables will not relocate. It does not have to. What will probably change is the transportation infrastructure in many areas where these commodities are produced.  This is good news for coffee drinkers and chocolate addicts. After all, transport of commodities over long distance is not just the result of cheap oil. The Silk Road and the spice trade by the Dutch took place before mankind even knew about oil. Trade has always been a force of progress for humanity. It helps an increasing number of people to have access to goods that make their lives better. The rules of trade may not always be fair, but like all human activities, it is a work in progress. Limiting our food supply to 100 miles would be a regression. Subsistence agriculture has not demonstrated that it could feed the world. Most of the people suffering of hunger live in subsistence agriculture areas.

(This topic is one of the many that are presented and discussed in my second book, We Will reap What We Sow)

For more on similar topics, please visit my other website The Sensible Gourmet

Copyright 2010 – The Happy Future Group Consulting Ltd.

Helping farmers produce better

Meeting food demand depends for a large part on the ability of farmers to produce adequate quantities of the food products of the right quality. To achieve such an objective, farmers depend on their business partners. To feed an increasing world population, helping farmers succeed is not an option; it is a necessity.

There is no argument against producing better. A market-driven and more efficient production reduces the amount of waste, and it increases the amount of food available for consumers. It reduces the impact on the environment and it actually reduces the cost of production. However, it is important to realize that actions to produce better often are investments, as the effect is not always immediate.

From a value chain point of view, efficient production starts with high-quality ingredients. If the world wants farmers to produce higher volumes, they must have access to good genetics. Seeds that have the potential to deliver high yields, or farm animals that can produce and grow fast, while using feed and water efficiently, are an absolute necessity. Genetics and agriculture must also take genetic diversity and sustainability into account, but with poor genetics, farmers will not be able to meet food demand, and they will not be financially viable for the long-term. Vision and proper strategy are the elements to deal with this dilemma.

Farming inputs, such fertilizers, pesticides, herbicides and animal feed, must help plants, and farm animals, to express as much of their genetic potential as possible. Suppliers can play a very important role in helping farmers use the proper products in the right amounts, in the right place, and at the right time. The same principle applies for food processors and distributors. It is their role to help farmers deliver what the market needs when it needs it. They must encourage this by rewarding financially the farmers who do things right. This is in the interest of all the parties involved. Farmers make more money with their products. Processors get products that are more efficient to process, thus saving on costs. Distributors gain market share because they offer the right product to their customers, thus increasing customer satisfaction, appeal and loyalty. The advantage of doing things right is that it becomes more difficult for business partners to switch to a competitor. By being the best partner in business, the need for complicated contractual and legal agreements becomes a little less relevant. It is about loyalty and mutual security.

To achieve this kind of ideal situation requires a lot of effort, commitment and communication. Market needs must be translated in clear product specifications. The knowledge on how to be able to meet the required standards needs the proper channels to be transferred to farmers. Access to information has become much easier with the development of communication tools such as Internet and cell phones. Smart phones are helping further, and now farmers, anywhere in the world, have much faster access to market and technical information than by the past. This helps them make faster and better decisions. However, better technologies and better communication tools are not enough. Extension services are crucial. In my book, Future Harvests, several examples show how positive this is for food production. One is the policy of the Ugandan government that resulted in a boom in rice production, making the country a net exporter of rice. The second example is about the extension services of a food corporation, McCain Foods, in India, that helped farmers produce a better quality of potatoes, meeting market requirements, and earning substantially more this way. Another illustration of the positive effect of knowledge transfer is about the farming leader in Burkina Faso who helped increase food production with simple techniques, and stopped the exodus of population. Proper education and on-going training is part of the food production of the future. The human factor in knowledge transfer is as important as ever. Only people can know what the specific situation of a farmer is. Knowing the farmer is the best way to help them set up plans and strategies to improve their technical and financial performance. A farmer being independent business owners, their main concern is to generate enough revenue to stay in business, and to offer a decent standard of living and a secure future for their families. Helping them in these objectives is the way to get their attention and loyalty. Extension services need to offer the most effective solutions by taking into account the level of skills of the farmers, as well as their financial situation. Some farmers can afford and use high-tech solutions easily. Others may have money, but lack the skills to use certain techniques or technologies. Others may be technically savvy, but may lack the money. Extension service people are the ones who can help farmers make the best choices. They also must assist farmers to get the proper financing if this is the limiting factor, for as long as the money would used to deliver the proper return.

As Cicero stated, “The sinews of war are… endless money”. This tends to be overlooked by many who talk about increasing food production. If farmers do not have access to enough money to be able to produce the food the world needs, they simply will not. Developing agriculture requires serious investments, either from individuals or from governments. Asian and Arab countries know this and this is why they spent massive amounts of money in African and Asian countries, and even in Brazil and Argentina. If farmers cannot buy the basics to produce efficiently, they will have poor harvests. If farmers cannot be profitable, they will stop farming. This is important to realize that being a farmer must be attractive financially, too, if we want to motivate the next generation to be in agriculture. Money is important, but just for food production, more is not necessarily better. To get good results, we must ensure to have the right amount of money at the right time at the right place for the right purpose. The money must be aimed at producing for the market. Financing agriculture is about meeting food demand, not to produce blindly. Just like there is a need for efficient market-driven precision agriculture, the future of agriculture financing must evolve to efficient food-market-driven precision financing.

Copyright 2010 – The Happy Future Group Consulting Ltd.

Follow the water!

Without water, there is no agriculture, there is no food, and there is no life. It is obvious, and yet the water question is too often neglected. The quantity and the quality of water available are absolutely crucial for the future production of food. It will influence where and what type of food we can produce. It will define food security and world politics. Since 70% of fresh water use is for agricultural purposes, it is clear that water will soon be power.

The need to preserve water and use it efficiently is going to be one of the main challenges to overcome for the decades to come. This will stimulate innovation and the development of new technologies and new techniques.

Field sensors that measure the level of humidity in the air and in the soil connected with “crop per drop” irrigation systems can allow the distribution of the right amount of water at the right time, thus saving waste through evaporation and drainage. The selection of plant varieties will focus more and more on water efficiency. Drought-resistant plants that can thrive in arid conditions are in the works. For instance, a trial on wheat in Australia has delivered promising results, as the yield was 25% higher than non drought-resistant varieties. Researchers, through hybridization and genetic engineering, are working to develop varieties that can use less water and produce similar yields as per today. Although high tech may bring solutions, other methods deliver good results, too. Agro forestry, the production of crops under a cover of trees seems to help farmers achieve satisfying results in the Sahel region. The foliage of the trees helps reduce evaporation from the soil. Combined with proper techniques to apply organic matter and fertilizing elements, farmers can create better conditions for plants to grow.

Another field of research is the development of alternatives to traditional desalination, which is very demanding in energy. Transforming seawater into fresh water for the production of food is not simple, and it is expensive. The technology is here.  Israel has used it for decades. Currently in the United Arab Emirates, a project of floating islands covered with solar panels to provide the energy to desalinate seawater is being developed. This system has the advantage to produce both fresh water, which is precious in desert countries and clean energy at the same time. A project, called The Sahara Forest Project aiming at producing food in the desert is currently in the works. It combines solar energy, modern biomass production and a type of greenhouse, built by the Seawater Greenhouse company, that helps the humidity produce by the plants to condensate.

In many countries, the problem is not so much physical scarcity of water as it is a lack of proper infrastructure to collect, pump and irrigate efficiently. The population density contributes to the problem, because the more people, the less for each of them. In many countries, for instance in India, the equipment is old, inadequate and poorly maintained, because of a lack of finance of governments and farmers. The result is a waste of water resources, and a suboptimal production. Another area that has potential for improvement is the collection and the storage of rainwater. A large quantity of water runs off and is not available for food production because there are not enough containers, if any. Developing and improving storage infrastructure will definitely help farmers to produce more food.

If the availability of water is important, so is its quality. In China, the situation is a lack of both, because of the heavy pollution of many streams and rivers. In many areas, the water is there, but it cannot be used, as it is fit neither for human consumption nor for agricultural production.

The respective situation of countries about water availability will determine their ability to feed their own people or not. In Arab countries, irrigation has led to a high level of salinity and it has depleted drinking water reserves. Saudi Arabia, for instance, has now abandoned its policy of increasing food production to become be self-sufficient. Saudis are actively purchasing land in African and Asian countries to meet their food needs. China and India, that represent about 40% of the world population, are following a similar approach and invest heavily to help develop land in Africa. In countries where drinking water is scarce, there are discussions about the need of not exporting, as export of food is actually water export as well.

If a number of countries face a water shortage, others have a different situation. This is the case for large areas of North America and South America. Especially Brazil disposes of large water reserves. Together with a favourable climate, Brazil has many advantages to produce food, especially animal protein. According to Osler Desouzart of OD Consulting, the production of 1 kg of beef requires 16,000 litres of water, while it takes 6,000 litres for 1 kg of pork and only 2,800 litres for a kg of chicken. This shows why Brazil has been gaining market share in beef and poultry. It indicates that intensive animal production will be more challenging in countries where water is not as abundant. This also tends to show that poultry will be the most successful type of land animal production. The US and Canada have large water reserves, although there are also clear regional differences. The South West of the US becoming increasingly arid, and one can wonder if California, that currently produces most of the fruit and vegetables for the North American continent, will be able to keep its production levels. It is likely that fresh produce will be gradually produced closer, even inside, the large urban centers in the northeast as well. Considering the emphasis on water preservation, it is also interesting to note that before the housing crisis in the US, the most irrigated type of plant production were lawns, using three times as much water as US corn. Food recalls are another source of water waste, especially meat and eggs recalls. From the numbers presented above, it is easy to see how much water is lost when dozens of tons of animal products must be destroyed, not to mention the huge food waste that this represents.

When it comes to food and water, aquaculture offers interesting possibilities for the efficient production of protein. Fish produced in the ocean do not consume freshwater. This saves large amounts that can be used for other purposes. However, one of the challenges for the fast-growing aquaculture industry will be to be able to source feed ingredients that do not directly compete with other farm animals and direct human consumption. Land-based aquaculture is developing the very interesting concept of aquaponics, which is a combination of fish production in tanks combined with the production of vegetables indoors. The system recycles the water used for the fish tank, and helps fertilize the plants with fish waste. This is a very water–efficient system that can help produce large amounts of food on a small area, making it fit for urban farming units.

Copyright 2010 – The Happy Future Group Consulting Ltd.

The danger of a weakening US dollar

The global economic situation is still fragile, and one of the symptoms is the nervousness about currencies. All it takes is a rumor to see a particular currency drop within minutes. The actions taken by central banks during the financial crisis have consequences. The amount of debt and the ability, or inability, of individual countries to manage the situation will influence the relative strengths of all currencies.

One currency has a special status. Because of the economic and political influence of the USA since World War II, the US dollar is the currency for most commodities. This special status also influences the actions of financial markets. Since the stock market plunge of October 2008, investors have become cautious. The value of stocks and commodities does not follow fundamentals anymore. A lot of cash has left the markets and, more than before, the active players in the market place their bets for short-term returns. Most transactions are computer-generated. Software programmers have developed algorithms that allow computers to make transactions based on technical analysis within a millisecond. This maybe a technological beauty, but such programs do not analyze data. They act mechanically, in a very sophisticated manner of course, but mechanically nonetheless. When it would have taken half an hour for traders to panic, the computer can now deliver the same result in less time than it takes to blink. When you add to this that investors, and especially speculators, borrow large sums of money to play with derivatives instead of doing so with the actual assets, the consequences for the real economy may be rather high.

Considering the amount of debt that the Federal Reserve Bank has issued, also known as the amount of money they printed, the burden for both taxpayers and the American economy is heavy, and will remain that way for a long time. The bank crisis is not over. Unpaid mortgages and foreclosures will keep on weighing on the health of the financial sector for quite some time.

The low interest rate may help the American economy to some extent, but the key for a true economic recovery will be job creation. So far, the unemployment situation does not seem to present much improvement anytime soon. To consume, Americans need to make money. With the tightening of credit conditions, they now have started to save money again, instead of spending it at the mall. Before the crisis, on average, Americans were spending 105% of their income, thanks to credit cards and loans based on their theoretical home equity, which supposedly would only go up. Retail accounted for 70% of the GDP. Clearly, this model will not come back. All of the above explains why the US dollar will weaken over the long-term. To alleviate this trend, the USA should increase interest rates, but in the current situation this probably would stop the recovery. The USA are somehow stuck.

Lately, it looks like most of the trends in stocks and commodities prices are linked to the relative strength or weakness of the US dollar. Commodities have become currencies. When the US dollar drops, the price of stocks and commodities goes up, and vice-versa when the currency drops. The logic behind this is simple. Investors are interested in protecting the value of their capital. Instead of owning actual dollars, they prefer to own assets. This is why the demand for materials, oil and agricultural commodities is firm. By switching from cash to finite resources, investors want to ensure that they will, at the very least, be protected from the erosion of the currency. Most of the demand is not for the real commodities, though, but for futures contracts. By borrowing money, they can buy even more of such investment vehicles than they normally would, or should. The higher demand for commodities results in an increasing price, in US dollars that is. Since they buy as the US dollar weakens, they will get more dollars back when they sell, although with the potential depreciation, this might not be an actual profit, but at least it is not a loss.

What may be the consequences for food prices? We have had a flavor of what a run on commodities can do in 2008. This time, the level of leverage will be lower than by then, because investors will not be able to access loans as much and as easily as they could prior to the financial crisis. Nonetheless, increased demand for oil futures contracts together with an increased demand for agricultural commodities futures contracts will result in food inflation. Ironically, the most vulnerable country for this are the USA themselves, because the price inflation will be in US dollars, and that is the only currency that they have. Food inflation will put more stress on the income of Americans, and depending on the level of inflation, this can bring the country back into a recession. Considering the importance of the US economy, the whole world would suffer the consequences.

Food inflation will hit globally, because the demand on paper will be higher than the physical demand, and because, the focus will be in the price expressed in US dollars only. The exchange rate between other currencies with the US dollar will not be taken into account immediately. This will happen when consumers start to offer enough resistance. The resistance can be less consumption of consumer goods in rich countries, but it can be riots and violence in poor countries. Although food inflation has not hit consumers too much, yet, the high price of animal feed ingredients is already a concern for companies involved in animal productions. Processors will face a dilemma between a decrease of margins and the need to fill their plants at full capacity to keep costs down. Their margins and the farmers’ margins will be under pressure, because the retailers will resist price increases as long as they can. Another area of margin pressure for farmers will come from the price of inputs, fertilizers in particular. If the rumor, based on paper contracts, turns into the idea that demand for agricultural production is really increasing sharply, suppliers will hike their prices as soon as they can. If farmers get higher prices for their products, they also will pay much more for their inputs.

Reactions to food inflation will be the strongest in Asia. The situation is already sensitive, and the share of food in the household budgets is still relatively high, especially compared with Western countries. For many people, food is already difficult to afford. The situation is such that the Indian government is considering offering subsidized grains to 75% of the population. This represents about 800 million people. This is roughly the combined population of the EU, USA, Canada, Australia and New Zealand together!

What happens with currencies, stocks and commodities exchange markets will have direct as well as indirect consequences. We all need to follow the developments, because we all will feel the consequences in our wallets, eventually.

Copyright 2010 – The Happy Future Group Consulting Ltd.

Farming a better future by learning the lessons of the previous Green Revolution

After the facts, the Green Revolution of the 1960s has been criticized for having caused negative consequences on farmland. It is true that some intensive agricultural practices have brought serious damage to soils and water reserves, but it is also true that the actions taken have increase food production and they averted the risk of a devastating famine in India.

Today, humanity is facing another major challenge to meet agricultural production to meet the demand of an increasing population. The term “agricultural revolution” has come back in the news and this is a good opportunity to reflect on how to handle future actions.

This time, there is one major difference. With 9 billion people in sight by 2050, the consequences of our actions will have much more impact, negative as well as positive, depending on where we live. In 1950, there were “only” 2.5 billion people on Earth. Compared with today, one could argue that there was some margin for error by then. This margin for error is now gone. Therefore, it is necessary to think ahead and consider all the things that might go wrong. We must anticipate before we have to react.

What can we learn from the Green Revolution, then?

The first lesson is that when humans decide to put all their knowledge together and give themselves the means to succeed, good things happen. Food production increased and people were fed.

The second lesson is that our actions have consequences and that we need to be vigilant about what we do and how we do it.

Of course, it is always easy to criticize after the facts. Pinpointing the negative effects of the Green Revolution is only relevant to a point. Using the mistakes from then as an argument to not engage in further modernization and progress is at least as destructive as bad practices implemented without thinking. Not taking action to develop new practices, new techniques and new technologies –three very different concepts- comes down to giving up. This is not acceptable. This is not possible. To meet future food demand, farmers and all the players involved in food production will need to be innovative and daring. Being innovative and daring does not mean being reckless. We cannot accept this behavior, as the consequences could be too serious.

When looking back at the Green Revolution, the question is not so much “What did they do wrong?” as it is “Did they know something wrong would happen?”

We know today that heavy mechanization, intensive monoculture and use of chemicals caused soil erosion, loss of fertility and soil and water contamination. Is that something that the farmers and the agribusiness of that time realized was happening? Did they have a possibility to know it? Some might answer “No” and others will say “Yes, I told you so”. Could have things been done differently, and helped feeding the people while not damaging the farmland?

For the future, we need to asks ourselves similar questions and develop a plan that helps us 1) succeed, 2) limit risks and 3) have alternatives in the case problems come up.

To figure out what can go wrong, the best is to listen to the opponents of the practices, techniques and technologies considered to be used. In a very short time, it is possible to set up a whole list of potential problems. To do this, it is also important to keep an open mind, because the past has shown that often what actually goes wrong had been mentioned at some time in the debate, even it might have sounded irrelevant. “The Lorax”, the movie by Dr. Seuss gives a good representation of debate between industrialists and environmentalists. The question to answer is “What if the risks actually happen?” and to develop an extensive action plan to restore control on the situation as soon as possible. In food production, the control has to occur within a limited number of areas: soil fertility, water quality, climate (to some extent), weeds, pests, diseases, bacteria (including the good ones), insects (including the good ones), worms, all animals that live on and interact with “farmland” (on the land and in the oceans) and their habitat, genetic diversity, and ability to living organisms to reproduce.

Every time progress is made, there is a struggle between the enthusiastic and those who fear change. There is a tension between action and precaution. This is very human and normal. It is necessary to take the time to review the whole process thoroughly and accept that things do not change as fast, or not as slowly as some think they should. In the end, progress must help humanity improve and prosper, and not just on the short term.

The key is preparing ourselves, and as the saying goes: “The failure of preparation is the preparation of failure”.

Copyright 2010 – The Happy Future Group Consulting Ltd.

What if agricultural subsidies were a good thing?

Over the past decades, agricultural subsidies have received an increasingly bad publicity, especially as a major part of the WTO Doha round of negotiations is aimed at removing them.

Yet, with an increasing world population and the need for more food production, one can wonder whether agricultural subsidies really are a problem. History has shown that subsidies can be a very effective way of boosting production. For instance, subsidies have been a major element for the European Union to increase its agricultural production in the decades following WWII. To show how effectively money talks, you just need to see how financial incentives have made European vintners pull off vines, then replant them pretty much at the same place later. Subsidies have encouraged Spanish farmers to plant many more olive trees than the olive market needed. Subsidies work. When people are paid to do something, they usually do it quite willingly.

The true problem with subsidies is to have a cost-effective system. Subsidies must help produce what is needed. They are only a means and they must not become an end. Subsidies also need to deliver the right incentive to be effective. Too often, they have adverse effects because they do not encourage the right behaviour. An example of subsidy that seemed to aim at the right action and yet did not deliver proper results is the subsidy on agricultural inputs by the Indian government. They subsidize fertilizers with the idea that, this way, fertilizers would be more affordable for farmers and therefore the farmers would be able to increase their yields. As such, this is not a bad idea, but the practice showed a different outcome. Farmers with little or no money were still not able to buy enough fertilizers, and richer farmers just bought and used more fertilizer than necessary. The result has been an over fertilization in some areas and an insufficient fertilization in other regions, as I explained in more details in my book, Future Harvests.

For subsidies, too, quality must come before quantity.

Subsidies must be a part of a comprehensive plan towards the essential goal: feeding more people. They must be part of a market-driven approach, and they should not to entertain a production-driven system. Subsidies, or should I call them government support, take many forms and many names, from straight subsidies to grants, “market support mechanisms”, “export enhancement programs” or specific tax regime for farmers, etc… There is quite a bit of semantics involved. Perhaps the stigma on subsidies comes from their being granted by governments. Aren’t private investments just another type of subsidies? After all, that money aims at encouraging more production. The main difference is about the kind of return. Private investors look for a capital return, while governments look for a societal return.

A positive example of effective money incentive linked to a comprehensive approach that involved government and private companies is the rice production boost in Uganda (which I also present in Future Harvests). This effective policy helped increase production 2.5 times and turned Uganda from an importing rice country to a net exporter within 4 years!

I believe that the main bone of contention about subsidies is the competition on markets. Every player involved on world markets, either importers or exporters wants 1) to have the best conditions to compete against others and 2) wants to make conditions for others to compete as difficult as possible. The untold story is that many countries would like others to cut their subsidies while keeping (some of) their own. Only the competitor’s subsidies are unfair. Moreover, addressing subsidies is not enough. At the same time as subsidies, all import restrictions, such as anti-dumping tariffs or import duties should be looked at, as they are blatant attempts to skew the competitive positions.

The issue is not really aimed at developing a comprehensive plan to feed the world. The Doha round started in 2001, but since then, we have had the food riots of 2008 and the spectre of further food inflation. This, too, should be taken into account.

Considering how critical financing is for farmers, and that many farmers (more than half in the USA) need a second job to make ends meet, some form of financial support is generally very useful. Also, let’s not forget that we will need farmers for the future and agriculture needs to be an attractive profession if we want to have the people that we need to produce all the food!

Copyright 2010 – The Happy Future Group Consulting Ltd.

What a game changer my book is!

Future Harvests has been published less than two weeks ago, and it is going to change my company rather profoundly.

What started as a blog on the side of The Happy Future Group Consulting Ltd. is now about to become the very core of my business.

Not only the book sales are already higher than I would have thought, the book is creating much interest for my other activities. The book has already been shipped not only to Canada or the USA, but also as far as South America, Asia and Europe. This is truly amazing.

The reactions to the announcement of the book’s publication have been amazingly enthusiastic and they made me feel like I had just produced something that many were waiting for. This is both very rewarding and very humbling, because working on solutions for future food supply to an increasing world population is a huge task. Since the publication, people with whom I never had contact before, from all around the world, have approached me, thanking me for having engaged in this venture.

New contacts are asking me to participate in conferences and to organize workshops and seminars for them. The CBC (Canadian Broadcasting Corporation) is interested in having me on one of their programs. Of course, the concrete discussions are still to come, but I have to admit that my Food Futurist is now showing incredible potential.

The part on policy making and strategy is getting more attention, too. This activity has the potential to become a solid business that will need to involve more people in my organization. I have already started to develop a plan for this. I can see interest coming from companies, professional associations and governments, not only in Western countries, but in many emerging countries, such as in South America, Southeast Asia, India, or Russia to name a few.

The first step that results from all of the above is for me to formalize the Food Futurist further into a more structured activity than it has been so far. This has started with my defining and posting the mission on all the business pages of the website. The mission is “To help our clients challenge today’s certainties, shape the future, and manage the transition with a targeted and practical action plan for the coming 10 years and beyond”.

The following step is going to be to develop business around this mission and the principle expressed in Future Harvests.

If you are interested in this, please do not hesitate to contact me. Talking is cheap. If you know people who would be interested, please pass it on to them.

As Humphrey Bogart’s character said in the movie Casablanca, “I think this is the beginning of a beautiful friendship”.

Two-thirds of world population live in the 16 most populated countries

When looking at their respective demographics, economic situations and food security status possible future scenarios can arise from this list.

The most obvious is probably that many countries on this list have little food security. Considering that many of these countries have a young, poor and increasing population, political stability is quite fragile. As long as this remains, the consequences of food inflation must be taken very seriously.

Country

Population

% of world population

China

1,337,320,000

19.6

India

1,180,220,000

17.3

USA

309,199,000

4.5

Indonesia

231,369,500

3.4

Brazil

192,860,000

2.8

Pakistan

169,410,000

2.5

Bangladesh

162,221,000

2.4

Nigeria

154,729,000

2.3

Russia

141,927,297

2.1

Japan

127,530,000

1.9

Mexico

107,550,697

1.6

Philippines

92,226,600

1.4

Vietnam

85,789,573

1.3

Germany

81,882,342

1.2

Ethiopia

79,221,000

1.2

Egypt

78,200,000

1.2

 Total  

4,531,656,009

 

66.7

 

What came to my mind when I saw the list the first time was the following.

The cluster Pakistan-India-Bangladesh represents 22.2% of the world population. This region is very sensitive to climate events, as the current floods in Pakistan demonstrate. The monsoon is the main factor that influences the level of crop production. These countries are below food self-sufficiency, and their agricultural infrastructure (and overall infrastructure in general) is in bad need for further development. However, the quality of agricultural land is good with around 40% of arable land. The task of India is huge. It has about 70% of its population in agriculture, and if the USA had India’s population density, there would be 3 billion Americans, 10 times its current population. In such a situation, the USA would not be self-sufficient, either. Agricultural reforms are necessary to improve yields and economic development is necessary to provide more inhabitants with higher revenue. It will take time, but expectations for the Indian economy are positive. Subsistence is not a good economic model. A good relationship between India and Pakistan is paramount for the stability of the region. A stable Pakistan is essential for the stability of the world.

In North America, I can see dramatic change coming. With two countries, Mexico and the USA, in sharp contrast with each other in the top 16, something will happen. The USA will remain an economic superpower and any events in that country will affect the world economy and politics. Mexico is growing but it needs to improve its economy and achieve better social stability. Poverty is fuelling many issues and the price hike of corn of 2008 has showed that it would not take much to cause food riots. The issue of immigration of Mexicans into the US will not go away, and no wall will stop it, especially with Mexico having a strong population increase. The difference in population numbers of the two countries will shrink. The USA and Mexico will have to develop a joint economic development program for the region to avoid an uncontrollable situation in the long term. I think that we will see more and more Mexicans settling in the USA and become the farmers of the future over there. However, climate conditions will probably affect the geographical distribution of productions. The southwest of the USA is increasingly suffering from water scarcity, and the area spreads. This will affect the distribution of the population over the continent, and it will affect Canada as well.

South East Asia has three representatives on this list: Indonesia, The Philippines and Vietnam. This region shows a strong population increase. From a food production point of view, geography tells that aquaculture has to be a leading, if not the leading, food source for the future. And this is exactly the direction that these countries are following. Rice is essential in this part of the world, and there is no doubt that the South East Asian Emergency Rice Reserve will be tested at some point in time.

Brazil is growing, demographically and economically. It is becoming an economic powerhouse, in particular in agricultural products. However, much still needs to be done to improve infrastructure and performance. In the future, I expect to see joint agricultural policies between a number of Mercosur countries, especially with Brazil, Chile, Argentina and Uruguay as the initiators. Export has led agricultural production of these countries in the past, but I expect to see them to rebalance policies towards feeding the South America market as well in the years to come.

The other thing that jumped out of the list is Africa. I doubt that many people would have expected Nigeria to be ranking #7. Africa will be an important element in the 21st century economy. The continent’s population will double in the coming 40 years and many African countries are attracting foreign investments. If this happens in orderly manner, which is far from sure at this stage, I would expect Africa to experience a boom comparable to the one that China has had over the last three decades. The continent is open for business and the rules of engagement are exactly what adventurous pioneers can wish for. Africa has tremendous potential for food production and foreigners are developing agriculture actively for their own food supply, but neither African countries nor investors should forget to include the Africans in the wealth creation, and help them earn the money to feed themselves. What will happen in Africa, will affect all of us.

Copyright 2010 – The Happy Future Group Consulting Ltd.