World Nutrition Forum: The future starts now

Here is an article reporting about the World Nutrition Forum held recently in Austria.

It presents the future of animal productions quite along the same lines as I think.

Efficiency, innovation and location will become the key components for the future.

Efficiency will act as a “natural selection” between the species farmed, as an increasing need for protein combined with a limited volume of feedstuffs and water will decide what productions can grow the most and which ones might not be able to do so. Poultry is definitely a winner thanks to its low feed conversion ratio and to its relatively high water use efficiency, pork is uncertain, and cattle will have the toughest time, although cattle is the only production that can transform cellulose into animal products, so the production systems will likely change and offer a different kind of future for beef.

Location of production will follow the location of the consumer markets. With a population increasing strongly, as well as their standard of living is improving, Asia will become a very active production area. This probably will also be the result of a need to reduce transport costs, as well financially as environmentally speaking.

Innovation, as I have mentioned in previous articles, will be a key driver for the future of animal feed and of animal productions. I am quite glad to read that the industry is fully aware of this need, and also that they see their future in “creating value” more than just “cutting costs”.

Although the conclusions of this forum are quite encouraging and positive, the next step might be the challenging one: how to turn these great ideas into systems that will work and will ensure the long term future of the production side as well as of the consumption side? It will all be in the proper planning and execution that this will succeed.

The buried treasure: Arable land under our cities

Will we see science-fiction urbanism? Will we become urban gardeners?

As the population increases, so does the need for food. In the press, you can read statements like “we will need four Earths by 2050 to feed the world”, although some predict only three.
Fact is that we will not have extra planets to grow our food, and we will either find ways of increasing food production or the world population will regulate itself, be it through famine or wars.
The buried treasure underneath the asphaltInevitably, there will come a time when all apparent arable land will be in use for agricultural production, and there will be a need for more. Already today, we have a vast area of good agricultural land, which is inaccessible, because it is located under cities and roads. This is even more important as the prediction is that the world population will increasingly live in urban areas.
Since the beginning or urbanization, human settlements have developed around the bare necessities, which are water and fertile ground. Today’s major urban centers have been growing from their original core, and they cover a lot of such fertile land. One of the dilemmas for the future will be to accommodate this increasing concentration of population in cities and to keep arable land available. In a later stage, we might have to find ways of recovering this land in some way or another.
In order to conserve arable land from further housing and infrastructure development, we need to think “vertical”. This could mean the end of the individual house, and the further development of higher housing building as the unique model. It is not unthinkable that we will restart agricultural activities in the cities themselves, by allocating some area for gardens both at ground level and suspended on top of buildings, and even the return of farms in the cities. So far, infrastructure had chosen the easy, cheapest and most obvious solution, which was to lay cities and transport on the ground as much as possible. Maybe, we will see an increased redevelopment of roads and transport lines on elevated structures, such as the bridges and the monorail lines that we know today. This could free a huge amount of land for food production. Of course, this sounds like a very costly solution, but food scarcity will make its price skyrocket even more. Another solution, although it seems to go against the trend generally accepted today would be to redistribute the population more evenly between urban centers and agricultural areas.

Copyright 2009 The Happy Future Group Consulting Ltd.

The transition from a consumption society towards a maintenance society

The days of our consumption society are numbered. We are going to have to find another economic system to prosper in the future as it is part of solving the climate change and CO2 emission issue. Over the last 60 years, all our economy has been based in encouraging consumer demand for goods that have been produced with relatively very cheap energy, very cheap raw materials and as cheap labour as possible, with as cheap credit as possible. This has lead us where we are, which is a group of very wealthy nations wasting very precious resources, to the point of exhaustion and suffocation. If well maintained, Earth will last longAlthough some still try to resist and deny the obvious, this system is no longer sustainable and we must rethink what should drive our economy. In an earlier article, I made a reference of how previous generations used to be very cautious about what and how they consumed. The positive side of the last 60 years has been the incredible progress we have made in science, knowledge and technology, which offers possibilities unthinkable for the previous generations I was referring to. We understand our world and how it functions like never before. We have all the technological solutions to solve the climate issue, but the key is the will and the determination to change and to act. This cannot happen as long as we keep thinking the economy in terms of growth only. Growth will not go on for ever, simply because our space and our resources are limited. As there are more and more people needing more and more energy, food and other goods, the law of offer and demand will rule. Prices will inevitably go up and consumption will slow down. A new time has come. The priority must now be quality, not quantity, we must think about having enough, not having always more. This thinking is not a nostalgia to a past that also had its limitations. It is not about rejecting a market-based economy. It is about looking at the market that has always been here, but that has been pushed in the background for the easier approach of just producing more and selling it. What we will have to bring to market is not so much products as services. These services are the ones that are directly related to making all the natural and industrial cycles run harmoniously in a durable way. Just to name a few examples, I would mention all activities that are related to cleaning the damage we have caused, and recycling activities will become more and more important in our whole economy. In the same way, water treatment is going to be a crucial activity, even more so than it has been so far. Clean industries producing durable goods and services will prevail. This change will also make some jobs disappear and some appear or even reappear. As usual change always brings opportunities. It is to us to recognize them and to take them. The time has come to make the transition from this consumption society, based on wasting resources, and with no future, to a maintenance society, where wealth, and not growth, will be the economic success indicator. By acting today, we can ensure this process to happen in a smoother way than if we wait until we have no choice anymore.

Copyright 2009 The Happy Future Group Consulting Ltd.

Photos from AgriVision 2009 – Feeding the globe in 2050

Here is a link on a photo report published in World Poultry about the recent AgriVision 2009 held in the Netherlands.

Their objective was to answer the question of how to feed the world population by 2050, which is the basis of my own quest.

They seem to have come to rather optimistic conclusions. This is good news, but that will require the proper leadership as well from the world of politics as from the business world.

Managing water is paramount for the future of food production

The key for our future food productionWith an increasing population that needs more food and more water to live, we can expect that water is going to become a highly strategic and needed resource. As climate changes, the current rain distribution and geographic availability of water is likely to change dramatically, too. This increasing competition between agricultural areas and urban areas will bring major changes on how we use water for both personal use and for food production. On the personal side, we certainly can expect that current bathroom systems to disappear, as they use too much water. Every time we flush a toilet tank, we actually waste the daily drinking water needs of a couple of people, and local water reserves are gradually depleted as well. Clearly, this has no future. Similarly, we can expect the legislation on water use for lawn sprinkling and car washing to change.

Food production will become more and more focused on water efficiency. The main themes will be about taking what we need, but no more, and about collecting, conserving and recycling water. This will bring us to rethink our crop production, the watering systems we use and develop systems aimed at collecting and conserving water.

Our choice of crops will get under review. Some plants have such high needs for water that their production systems will have to be altered, or maybe even we will have no other choice of limiting them to small selected areas. The use of combined crop productions on the same field is likely to gain some popularity back, as this is a way of saving water and protecting the plants and the soil from excessive evaporation. This, of course, will mean a different look on yields and on harvesting systems. IrrigationMore efficient irrigation systems will replace the old ones. Computerized systems are already in use in wine production, using sensors for humidity and temperature, to determine how much water the plants needs at the most optimal time of the day and deliver it at the exact spot. You can expect that such an optimization approach will prevail. The path that Monsanto follows with the production of genetically modified (GM) wheat that needs only a third of regular wheat varieties is quite interesting. The tricky part is the GM part, as on the contrary to natural “mutations”, such a process does not undergo natural selection, and therefore we do not know what possible side effects it might bring. Nonetheless, this is an attempt to deal with future water shortages. Hopefully, other less controversial solutions can be found that will deliver a similar result. Once again, we can shape our future through continuing innovation.

Food processing, such as slaughterhouses or washing stations for produce, uses large amounts of water. In these sectors, too, new more efficient systems will have to be designed to reduce water use, and they will have to guarantee to meet hygiene and food safety standards. Water treatment and recycling have already been in use for years and they will continue to gain market share.

Next to the above, which is mostly in the hands of individuals and companies, there is a need for political action to address water shortages and water quality issues that expand far beyond the local operations. A number of agricultural areas suffer from drought on a regular basis, such as Australia and some parts of Canada. Other areas have seen the flow of rivers drop dramatically, like for instance the Yang Tse River in China, which has more and more difficulties to reach the sea. In other areas, such in the Arabic Peninsula, the countries realize that traditional irrigation systems are meeting some serious limitations because of the competition between need for drinking water and need for irrigation. Some very interesting projects are in the works to offer alternatives. For example, there are studies to consider the use of floating islands covered with solar panels in order to produce on the spot the energy necessary to desalinize seawater, therefore providing these areas with water that does not originate from underground reserves.

These problems affect the availability, the quality of the water and strongly affect the environment. Failure to address and more importantly to solve such problems properly would have catastrophic consequences for large populations. A balanced plan to offer the availability to water for people, agriculture and industries is absolutely necessary.

Copyright 2009 The Happy Future Group Consulting Ltd.

If we are what we eat, what will we eat in the future?

The past 50 years have seen, at least in the Western world, the development of the consumption society. The emphasis has been on consuming always more, by having an apparently unlimited quantity of increasingly cheaper consumption goods available. This trend happened in the agriculture and food sectors just as well, and followed a rather simple patter, actually. Mass consumption has been coupled to mass production, thanks to intensification, technical and technological progress and, last but not least, marketing.

Junk foodTechnical progress improved yields and productivity, while marketing was aimed at creating more, and new, needs. Our food has become standardized, industrialized, and processed in a wide variety of forms. As the emphasis moved to lifestyle and convenience, which came along with the rise of mass distribution, cheap energy and suburbia, we lost the connection between ourselves, the origin of our food and nature. Food became just things you buy at the supermarket, already packed in plastic and cardboard.

Now, we have come to the realization that this high production of waste, be it packaging material, be it blemished product that do not look good anymore while still perfectly edible, be it the overproduction of manure and its minerals, or be it the massive use of antibiotics and pesticides is not sustainable. Of course, much progress has already done to reduce this waste and there is a growing trend towards organic and traceable, but at this stage it not clear yet whether this is a true change in our behavior or whether it has more to do with a social status and marketing issue.

However, what the current situation might be, the fact that we understand that we cannot keep on intensifying and wasting the way we did, will inevitably bring a more fundamental change in how we consume in the future.

Some people predict such changes as the astronaut diet made out of pills, the use of a computer to tell us what and how much of it we should eat based on our activity level, or the tissue culture to replace meat, and many other scenarios. Will any of those ever happen? Who knows?

Personally, I believe that food as a very strong psychological connotation. We associate food with experiences and, although there are differences between cultures, that emotional bond will stay.

Clearly, the consumption society with all its excesses is coming to its end, and maybe the current economic crisis, which also originated in the excess of having it all at any cost, could very well be the turning point.

The next evolution is probably going to be a balanced approach between consumption, which we need to some extent, and the necessity of preserving what keeps us alive. There will be different graduations of this balance between geographic regions, but sustainability is the only way forward, as I mentioned in my previous article (Sustainability: as natural as balance).

Intensification is showing its limitations, waste of manure and of packaging are also hitting a wall, energy is getting more expensive and makes the production and the transport of food more expensive, too. This will reshape how we want to consume our food, how and where it is produced, how it is presented to us.

Cattle feedlotWe still are in a society where some people get obese by eating lots of food as quickly as they can, while they have less physical activity than the previous generations, thanks to automation. That food is produced on intensive farms and feedlots where the animals grow and fatten as quickly as possible, as they eat lots of food, while not having much physical activity. Similarly, in our society meat producers use hormones to boost growth and carcass quality, while body builders and sport professionals use steroids and growth hormone to boost their performance. Interesting similarities, don’t you think? We are indeed what we eat.

So, in a conservation society, should we expect the farms to be led by the need to preserve? This almost sounds like the farms we had at the beginning of the twentieth century. I think that there will be some of it, but the efficiency of production as well as the efficiency of preserving the environment will be much better, thanks to new technologies. We will have high yields, and at the same time, we will have highly efficient systems to use water, to recycle waste and preserve the fertility of our soils and the balance of our oceans.

Copyright 2009 The Happy Future Group Consulting Ltd.

An example of profitable sustainable aquaculture

Here is an article (Sustainable Aquaculture: Net Profits) about a fish farm in Andalusia, Spain, which has a different angle than industrial intensive fish farms.

It refers to a number of arguments, such as feces contamination and lower densities, that I had mentioned in a previous article (The lessons of intensive animal husbandry to aquaculture). It also illustrates what I presented in Value chains are a great way to develop a niche, as they market their fish as the pata negra of sea bass at a premium price.

Of course, this farm is an example showing a very specific situation in a very specific environment, and providing seafood to the world population might require more intensive systems. Moreover, not everyone can afford to buy the pata negra category of food.

The PR and the reality about earth-friendly production

On Earth Day, Meat & Livestock Australia unveiled its campaign about the eart-friendly character of their production (see the article).

One can wonder if this concept is more about PR and rethoric than it is about true higher standards. Hopefully it is, but since there is quite a bit of space in the production areas, planting a few trees and leaving areas for wildlife habitat does not really seem like a particularly challenging task. Unless the impact on the environment can be monitored and tangible results can be shown over time, this could just be no more than a marketing approach to ask a few pennies for their meat without changing the cost structure. The market will decide.

Copyright 2009 The Happy Future Group Consulting Ltd.

Sustainability: As Natural As Balance

With the increasing awareness about climate change and our endangered environment, sustainability has become a widespread concept through all industries and the food value chains have embraced it like everyone else.

Yet, I do not quite understand why sustainability seems to be such a “revelation”, or even almost a revolutionary idea. Sustainability is the way that our societies have lived for thousands of years, probably because scarcity of goods made conserving and recycling a necessity of survival. Only over the last 50 years or so have we seemed to forget about it, because of our consuming frenzy and the abundance of goods that we thought to be about infinite.

To put the importance, and the obvious need for sustainability, let’s just look at its definition. What is not sustainable disappears. There is no need for any further philosophical or political discussion. Survival can (note that I only say can) come only from sustainability. All processes in nature that deal with life are all about recycling of organic matter in one form or another, and about balance. If the environment is favorable for a particular species, you will see this species thrive and its population grow quite strongly, to the point that it exceeds its abilities to provide for itself in its original ecosystem. Then, it starts to use more and other resources that nature can replace at the natural pace and this always results in a strong reduction of the population, as the weakest cannot find food and perish, or as the population density helps the spreading of diseases much faster than it would otherwise. Does this sound somehow familiar?

The soil that feeds usThere are many discussions in scientific, economic and political circles about whether we have reached such a stage either regarding pandemics or regarding food supplies. The specter of pandemics recently raised its head with the “swine flu” originating from Mexico. Last year, there were severe disruptions of food supplies in some parts of the world, not as much as the result of an actual shortage, but as the result of prices skyrocketing and fears that food would run out.

Are we about to run out of food? Malthus was warning about such a risk in the early nineteenth century, but since then, the world population has increased far further than he estimated was possible. Today, we probably are not in that dire a situation, yet the main food supply issue is more one of distribution between geographic regions. Some parts of the world are underfed while others die of all sorts of ailments related to overfeeding. This is more a matter of politics than purely of agricultural (including seafood) potential.

Sustainability is about allowing nature to do its work at its own pace. This is all about staying in balance and keeping natural cycles complete their courses. Since you cannot live without eating much more than 2 months, you cannot live without drinking for much more than 2 days and you cannot live without breathing for much more than 2 minutes, these cycles can be reduced to just a few critical areas for life:

  1. The cycle of air, necessary to remove, or to help nature remove the contaminants, so that air remains breathable.
  2. The cycle of water, necessary to remove, or to help nature remove, the contaminants that can make it undrinkable.
  3. The cycle of soils, necessary to preserve the fertility of the soils, and thus allow a continuous agricultural/livestock production to feed people.

Agricultural challenges aheadThis is why, with a growing human population, agriculture and food production at large, managed in a sustainable manner, will become increasingly strategic in the future, and sensible management of water resources will be a key factor for the success of agriculture as well.

Copyright 2009 The Happy Future Group Consulting Ltd.