The trust challenge

Lately, the topic of trust seems to receive more attention. In my opinion, it is a good thing, as I personally consider it one of the biggest challenges the food and agriculture sector is going to have to face in the future. Actually, trust is not going to be an issue for food and agriculture only. It will for about all areas of society. Trust is eroding in about everything, from businesses to politics, non-profit sector, media and even social media and technology such as artificial intelligence. I have addressed it in a number of conferences in the course of this year already.

Today’s world is filled with anxiety and considering all the environmental, societal and geopolitical pressures, it is only natural to expect this anxiety to only increase over time. I thought I would share some thoughts, and some ideas to restore some trust, on my YouTube channel. Here are two videos that I have made recently. I hope you will enjoy them.

Copyright 2025 – Christophe Pelletier – The Food Futurist – The Happy Future Group Consulting Ltd.

Seven qualities for a prosperous future

In this video, I present 7 qualities that I truly consider essential for a successful and prosperous future for food and agriculture, as they are effective weapons to overcome the many challenges that humanity faces. If the video does not appear, click on this link

The 7 qualities that I review are:

  1. Curiosity
  2. Critical Thinking
  3. Pragmatism
  4. Flexibility/Adaptability
  5. Collaboration
  6. Realism
  7. Humility

#Future #food #agriculture #success #futureoffood #futureoffarming

Copyright 2025 – Christophe Pelletier – The Food Futurist

Just passed 50 videos on my YouTube Channel

Here is a list of the videos that I have published on my YouTube Channel over the past 14 months. They covered a wide array of topics.  I have also created five playlist in which I have regrouped similar topics:

  1. Opinions
  2. Communication about food and agriculture
  3. Q&A with viewers
  4. The Food Divide
  5. Business tips

Please feel free to browse, as you might find some of interest to you.

Five main communication mistakes when explaining to the public https://youtu.be/j7OJ0dUpi14

Three major mistakes alternative protein producers are making https://youtu.be/wgwmDUKLDjA

The main mistake the animal product industry is making https://youtu.be/xytUvEzLW1o

The food and agriculture sectors need to be more proactive than reactive https://youtu.be/_A0TG_2Nwh8

A year after my first video about AI in food and agriculture https://youtu.be/7yAJ6rlqVec

The Food Divide Part 2: Are we biological entities or legal entities? Which one is it? https://youtu.be/c9y-XU92GOw

The Food Divide Part 1: opposed perceptions that have their roots beyond food and agriculture https://youtu.be/c95QhZmD9MQ

When you look at it, artificial intelligence is like cooking: quality is paramount https://youtu.be/0pWldTqcJP8

EU Green Deal: good intentions, nasty side effects https://youtu.be/AiLyM0_M5mA

For a successful future of agriculture, we must involve farmers a lot more than we do https://youtu.be/agZ_CVb8QOA

Let’s plan production to meet the world’s future needs https://youtu.be/-jbtn-w-uYA

My rant about COP29 https://youtu.be/GBCj21QWImM

When looking at the future, we need to mention the world population growth and its impact more often https://youtu.be/HRuQ87bti-s

Like it or not, emotions come first when connecting with the public and consumers! https://youtu.be/5nrTyqIpWas

15 Years of The Food Futurist https://youtu.be/fiFLtwjDX5o

Q&A with The Food Futurist – Episode 10: Three questions about technology https://youtu.be/V0KfrENYiCM

Q&A with The Food Futurist – Episode 9: What does The Food Futurist eat? https://youtu.be/2Lx3NKQuX3U

Q&A with The Food Futurist – Episode 8: Can regenerative agriculture succeed? https://youtu.be/AXMDUh962wk

AI in the future of food value chains | A quick review of where changes will take place https://youtu.be/YucqCGcU6To

Mon humble hommage aux Agriculteurs https://youtu.be/ybVwtIQaMKg

Q&A with The Food Futurist – Episode 7: Protein alternatives and alternative proteins https://youtu.be/nS0VMyaYEFI

Q&A with The Food Futurist – Episode 6: Three frustrations, three satisfactions, three wishes https://youtu.be/Gk-EvHkrGow

Q&A with The Food Futurist – Episode 5: Which of my books do I prefer? https://youtu.be/ruPJyLHQBhU

Q&A with The Food Futurist – Episode 4: Should we eat less meat in the future? Start by taking a look at your diet! https://youtu.be/xc2ATdpzLHk

Happy Holidays from The Food Futurist https://youtu.be/-cQbiN1tphU

Q&A with The Food Futurist – Episode 3: Can we have guilt-free foods? https://youtu.be/Du4hBGmpqRc

Q&A with The Food Futurist – Episode 2: Can we feed the world in the future? https://youtu.be/V-McXzhI8V8

Q&A with The Food Futurist – Episode 1: Optimistic or pessimistic about the future? https://youtu.be/LrPQKviJz0Y

Clips sample https://youtu.be/j-wBkx5jS0s

Future food consumption regions and diets https://youtu.be/ppiM7LJOA6o

Future technological innovation in agriculture https://youtu.be/FFZaaLpPHGQ

The Food Futurist | Bloopers https://youtu.be/fSVC5gDoVWQ

Introducing The Food Futurist https://youtu.be/45gRgztUVk8

My take on cows… and people https://youtu.be/9x6yEuq72Y8

The importance of closing back the loops https://youtu.be/vu2Q-x1OOPA

Efficiency vs Intensification https://youtu.be/GEX4PQN0iog

Food fights are good. Really. https://youtu.be/Ft7OCYZTbE0

The food waste problem is not going away https://youtu.be/9vKQWBueTCc

The future of food and agriculture has roots in the past https://youtu.be/t8Sy3qcu9pM