life | The Food Futurist – Anticipate, Adapt, Succeed

Since I have created my company, there has hardly been any day when I have not been rethinking my business. I find this a healthy habit. In a world in ongoing evolution, one must not think that what works today will do so forever. This year is no exception. This is why I have chosen for a different approach, which I explain in the following video.

You may have noticed that I have added a “motto” in the header of this website:

“Anticipate-Adapt-Succeed“

With it, I want to make quite clear at the first contact what The Food Futurist is about and what my goal is for you. In the video, I explain that the underlying force for the future will be about rethinking how we do things. Here, I do not mean rethinking in the sense of “reinventing” or “revolutionizing” food and agriculture. Lots of people love to make that claim but I have not seen any concrete example of such revolution. Instead, I see it more as evolution. I use rethinking in the way we will change how we think and how it can translate in the way we use all the new tools that technology is bringing us, and also how we see the place of humans in this new world. It is not a new idea for me, as it has been a recurrent theme in my work and also as I stated at the end of my first book, Future Harvests – The Next Agricultural Revolution, “the next revolution will be about the way we think”.

One of the consequences of this new approach is that I am now presenting my services differently. So far I had used categories of services, such as “Advisory Services”, “Speaking Engagements”, “Futures Scenarios & Strategic Foresight”, “Business Seminars” or “Futures & Strategy Interviews”. Instead, I have now created areas of services that I believe will make my services even more relevant and to the point to my clients. Of course, the previous services formats will still be available and it will be to the clients to decide which one fits their needs best.

Here are the six areas (with their location on the following video timeline) on which I will concentrate my activities:

00:51 Food and agriculture 360 Vision

01:32 Market-driven Value Creation

02:19 Leading the Future

02:57 Communication: Finding the Right Wave Length

03:53 Be prepared for the Unexpected

04:40 Second opinion