This article reports of Mr. Yiannas (VP Food Safety at Wal-Mart) speaking at the Grocery Manufacturers Association’s Executive Conference in Colorado Springs, Colo., and his views on this topic.

It just shows that there is a new trend coming in the US, as I happened to describe in my article of yesterday (Health and environment as the drivers of food production). There are growing concerns from consumers and the retail will probably be the catalyst for change. Wal-Mart as the leading retailer is going to pave the way forward, just like it does on sustainability. This certainly is going to mean some deep changes in the way the suppliers will have to run their businesses.