A recent report showed that the annual medical cost of obesity reached $147 billion (see article). On the other hand the contribution of the meat and poultry industry in the US is $832 billion annually. Therefore, we can expect ongoing arguments between economic interest and health care costs for a while. The simple fact is that too many Americans do not eat a properly balanced diet and that should change.
The most efficient way to improve eating habits is by understanding nutrition and educating children at an early age about health and food, and about diseases caused by either unbalance or excess. Food safety is not only about bacteria or residues, but also about handling food properly and eating right.
People know actually very little about proper nutrition. The average person may have some ideas about how many calories he/she needs on a daily basis, but it hardly goes much further than that. Only few people know how many grams of protein they should consume on a daily basis. They know even less how many grams of fat they need. When it comes to carbohydrates, the situation is just as confused and confusing. Most people do not even know how the different groups of carbs (starch, sugars and fibers) are metabolised and what ratio between them they should consume. The result is a diet that has negative long-term effects.
If the FAO estimates the daily calorie needs at 1,800 for an average human being, the averages in developed countries are much higher, reaching about 3,500 on average for Western countries and even 3,800 in the US. The same conclusion is true for protein and other nutritional elements. It should be no surprise then that when people eat twice as much as they should, they get twice as big as they should, too. The reality is that in developed countries, people do not eat what they need, but they eat what they want. And they want too much.
Balanced nutrition is not difficult to understand, but someone needs to teach it. As parents have about as little knowledge and understanding as their kids do, schools would be quite well inspired to put nutrition on their curriculum. After all, schools are the places where future generations are educated to do the right things in the future, or at least it should be part of their mandate. Helping people eating right is part of creating healthy and prosperous societies. Sick societies will not be leaders. Of course, including nutrition in the curriculum is not enough for schools. They must also provide foods and drinks that contribute to healthy eating. Offering kids access to junk foods and junk drinks in vending machines may generate revenue for schools, but it works against helping kids to have a healthy diet. If they have the choice, kids will not spend their lunch money on water and broccoli. The responsible adults in charge must help them make the right choices. Offering treats is not to schools to decide, but only to the parents.
Copyright 2009 – The Happy Future Group Consulting Ltd.