In Swimming in circles, I was mentioning that salmon farmers should communicate more about their people, their work and the pride of doing what they do. My article had caught their attention, as I have several contacts and retweets and other things of the same nature. I do not know if my article is the cause, or if communicating pride was in the works anyway, but over the last few days, I have seen quite a number of messages and blogs on that very theme. Of course, this made me curious and I clicked on the links. The titles were clear: they are proud of being salmon farmers, but the text comes a bit short of communicating the passion. That is too bad. I had expected better.
I do not think that the message will reach the public this way. What the salmon farmers need to do is to come over here to Vancouver and talk to people in the street. Only by having personal contact, will they have a true chance of convincing the passers-by. One of the reasons why the environmentalists are successful is exactly because they go to the people to bring their message. They ask you in the street if you have a minute to talk about whatever it is they want to talk to you. The salmon superheroes that I was mentioning in that previous article of mine understand that communication is a contact sport. They went to the offices of the salmon farming companies in Campbell River to hand over the (super?) condoms, even if that meant having to deal with the company’s security officer.
I know to ideal spots in Vancouver for such interaction with the public about salmon farming. The first one is in Kitsilano, at the corner of 4th Avenue and Vine Street. There is the Capers Community Market (now owned by USA’s Whole Foods Market). This is a store selling many organic food items, sometimes for twice the price as at the Canadian Superstore, for the very same items. Environmentally conscious Kitsilano shoppers are quite eager to pay the voluntary eco-tax (Unless in their case it is the ego-tax. Not sure). Interesting details: the David Suzuki Foundation, a strong opponent of salmon farming in open nets, has its offices in the very same block as this store. Great way of killing two birds with one stone.
The second spot is the Fishermen Wharf, near Granville Island. Fishermen sell their catches there to the same ecgo-tax volunteers. The public is welcome there with a sign telling “Friends don’t let friends eat farmed salmon” and other similar “friendly” slogans. After all, fishermen are proud, too.